Argentina Augmented and Virtual Reality Market

The augmented and virtual reality market in argentina is likely to see a significant increase in usage over the next few years, driven by a rising need for innovative technology solutions. in recent years, the country has proactively embraced digital transformation, developing more than 1400 startups and introducing emerging technologies in the mainstream. ar/vr in argentina has seen a surge in adoption across sectors, such as healthcare, retail, oil and gas, engineering and education. in 2018, the ar/vr market in argentina was estimated to be valued at more than us$ 10 million, and is expected to reach us$ 55 million by 2032, at a cagr of 14.1%. the market is further segmented into hardware, software and services categories that will hold a combined share of 19%, 56% and 25% in the total market size, respectively. the hardware segment is expected to witness the highest growth rate, with augmented and virtual reality headsets driving the majority of sales. companies such as google, samsung, and microsoft are already offering the latest offerings such as microsoft's hololens, google arcore, and samsung gear vr, which are expected to further drive the hardware segment growth. on the other hand, the software segment is likely to witness steady growth due to development of innovative applications such as healthcare, education, and retail.the major driving forces for augmented and virtual reality technology adoption in argentina are increasing demand for enhanced customer experience, continuous expansion in the entertainment industry, rising focus on increasing utilization of technology in various sector, and growing threat of security risks. the future of augmented and virtual reality in argentina looks very promising. for instance, microsoft's hololens and magic leap's magic one ar headsets are being actively used in the country for applications such as design and architecture, among others. similarly, many companies have adopted ar/vr software solutions to enhance training experience, reduce costs and increase productivity. going forward, the augmented and virtual reality market in argentina is expected to witness strong growth, especially with the increasing acceptance of innovative technologies in critical applications. in land and underwater exploration. furthermore, the development of 5g technology in the country is likely to give a further push to the market growth.