Vertical: AutoBase Year: 2018
Market Size (2018)
$38.58B
Projected (2025)
$61.47B
CAGR (2017–2025)
6.7%
Key Players
10+
Recreational vehicles, for its owners, are mobile hotels on wheels, which represent an inexpensive way to tour long distances without unpacking and repacking bags at every stop. The rise in adoption of recreational vehicles is associated with the slow and steady approach to own a pop-up camper that can be easily towed. They save up to 78% of travel costs during a vacation as compared to a regular holiday. Due to the availability of plenty of space, there is enough room for everyone to sleep with an additional feature of converting bed into a dining room. Young and old alike are embracing recreational vehicles as the most affordable way to soak in the continent’s best sights while relishing the comforts of home during a vacation.
The Global Recreational Vehicle market was valued at USD 38,583.1 Million in 2018 and is expected to reach USD 61,472.2 million in 2025 with a compound annual growth rate (CAGR) of 8.60% during the forecast period. In 2018, the market was led by North America, with a 59.65% share, followed by Europe and Asia-Pacific with shares of 33.73% and 4.83%, respectively.
The Recreational Vehicle market has been segmented based on product type, application and region. On the basis of product type, the Travel trailers segment dominated the market with a share of 38.89%, valued at USD 15,006.7 million in 2018; it is projected to grow at a CAGR of 6.25% during the forecast period. On the basis of application, the Leisure segment dominated the market with a share of 61.56%, valued at for USD 23,752.0 million in 2018; it is projected to grow at a CAGR of 8.96% during the forecast period.
The Recreational Vehicle Market market is projected to grow at a CAGR of 6.7% from 2017 to 2025.
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View Subscription PlansRecreational vehicles or motorhomes have witnessed a significant growth in adoption rates over the past few years in developing nations, such as China, Australia, and Brazil, owing to the shift in consumer travel preferences, the rise in disposable income, and the demand for cost-effective alternatives for shelter. People around the world are showing significant interest and choosing to explore the countryside and hitting the roads with recreational vehicles.
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View Subscription PlansThis report applies a rigorous multi-stage research process combining primary interviews, secondary data sources, and bottom-up market modelling to ensure accuracy and completeness across all segments and geographies.
Base Year
2018
Historical Period
2017 – 2017
Forecast Period
2019 – 2025
Primary Interviews
150+
Historical data (2017–2018) and forecast period (2018–2025)
Our research process spans primary interviews with industry stakeholders combined with comprehensive secondary data analysis, validated through triangulation across multiple independent sources.
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View Subscription PlansThe global recreational vehicle market is highly competitive, with key industry players adopting various strategies, such as product development, partnerships, acquisitions, to strengthen their market positions. Most companies in the market are focused on expanding operations across regions, enhancing their production capabilities, and building and maintaining strong partner relations.
However, the global market is dominated by a few key players who hold more than 3/4th of the total market share. These players are adopting strategies such as product development and acquisitions to gain more market share. High competition, technological advancements, and integrated solutions by market players are the key factors that facilitate market growth. Vendors compete based on cost, product quality, and reliability. It is vital for players to offer cost-effective and superior technology to succeed in the competitive market.
The growth of vendors depends on market conditions, government support, and industry development. Thus, they should focus on improving their product portfolios and expanding their regional presence. Thor Industries, Inc., REV Group, Inc, and Winnebago Industries, Inc. being the leading players.
The key players are taking steps toward business expansions and market development, expanding their customer base. The international players may strengthen their presence worldwide through acquisitions during the review period. It has also been forecasted that improvements in the global economic scenario and the growing recreational vehicle industry in emerging economies would drive market growth, making it an ideal time for players to launch new products and increase their global market shares.
Competitors
Key Region/ Country Presence
Industry Experience
Thor Industries, Inc.
North America and Europe
Forest River, Inc.
US and Europe
REV Group, Inc.
North America
Winnebago Industries, Inc.
US
NeXus RV
US
Tiffin Motorhomes Inc.
US
Triple E Recreational Vehicles
US and Canada
Dethleffs GmbH & Co. KG
Europe
Bürstner Gmbh & co. Kg
Europe and Asia-Pacific
The Swift Group
Europe
LIst of active players in the Global Recreational Vehicle market
Company Name
New Product Development
Contracts & Agreements
Mergers & Acquisitions
Total
Thor Industries, Inc.
–
REV Group, Inc.
–
Winnebago Industries, Inc.
–
Triple E Recreational Vehicles
–
–
Dethleffs GmbH & Co. KG
–
–
Bürstner Gmbh & co. Kg
–
–
Total
Date
Company Name
Development
March 2019
Thor Industries
Thor Industries developed a new 2020 Reatta XL Class A compact luxury diesel under the brand ENTEGRA COACH. The new coach is equipped with Spartan K2 raised rail chassis and powered by the Cummins L9 380 HP engine, which offers comfortable driving experience.
March 2019
Thor Industries
Thor Industries developed new 2020 Magnitude SV34 Super C motorhome under the brand Thor Motor Coach. This new vehicle is equipped with 4WD option that gives great driving experience and offers comfort and noise free driving in outdoor activities.
January 2020
REV Group
Renegade RV, a subsidiary of REV Group launched new Villagio model at the 2020 Florida RV Supershow in Tampa, Florida. Villagio is equipped with Mercedes Benz Sprinter chassis offers comfort and great driving experience. It features a Blue Tec 3.0L Turbo Diesel engine.
August 2018
REV Group
Renegade RV launched new Veracruz. The Veracruz is equipped with iRelax memory foam bed, a 40” LED hide-away TV, Samsung 2.1 Soundbar system, multiplex lighting system, maple hardwood cabinetry, solid surface countertops, and full body paint.
July 2018
REV Group
Fleetwood RV, subsidiary of REV Group launched new Class A Gas Flair and Fleetwood’s highest-end luxury Class A Diesel, the Discovery LXE. The new models are equipped with king-size bed, open living area, Hide-A-Loftdrop down queen bed, residential refrigerator (select models), and modern cabinetry.
September 2019
Winnebago Industries, Inc.
Winnebago Industries, Inc. developed new Solis, a Class B Van and the Voyage travel trailer and fifth wheel. The Class B van is equipped with murphy bed, rooftop extension, Zipped window coverings and offers comfort and convenience in the outdoor activities.
September 2019
Winnebago Industries, Inc.
Winnebago Industries, Inc. launched the new wheelchair-ready motorhomes. The motorhomes now feature air-assisted doors for wheelchair lifts. These new products are offered by two new dealers - Stoltzfus RV, and US Adventure RV, as well as existing dealers such as Lazydays RV.
January 2020
Triple E Recreational Vehicles
In-house brand Leisure Travel Vans developed the new Ford Transit Cutaway equipped with twin-turbocharged 3.5L EcoBoost V6, 310 horsepower and 400 lb.-ft. of torque, new advanced driver-assist technology, and optional intelligent all-wheel drive.
January 2019
Dethleffs GmbH & Co. KG
Dethleffs GmbH & Co. KG developed the new Pulse with new design, new shapes, and new styles. Pulse is equipped with new Euro 6 engine by Fiat with standard 130 BHP and ABS, ESP, ASR, Hill Holder and Hill Descent Control and double beds that have a comfortable width of 160 cm.
January 2019
Dethleffs GmbH & Co. KG
Dethleffs GmbH & Co. KG developed the new Alpa model. The Alpa model is equipped with A Class motorhome with single pulldown beds and large seating lounge in the rear.
June 2018
Bürstner Gmbh & Co. Kg
Bürstner Gmbh & Co. Kg developed a new partially integrated series of the higher mid-range with the IXEO T. The new model offers spacious and comfortable design, and fold-down bed, high-quality furniture, comfortable seating, and attractive upholstery designs.
July 2018
Bürstner Gmbh & Co. Kg
Bürstner Gmbh & Co. Kg developed the new TD 727 G/I 727 G, a campervan that features two single beds in the rear (with garage below) with separate shower/WC cubicles ahead of these, and a central kitchen. The new design offers a comfortable ride experience in outdoor activities.
Date
Company Name
Development
February 2019
Thor Industries
Thor Industries acquired Erwin Hymer Group (EHG), a recreational vehicles (RVs) manufacturer in Europe. The acquisition focuses on developing new RVs and enhancing its presence in North America and Europe.
November 2019
Winnebago Industries, Inc.
Winnebago Industries, Inc. acquired Newmar Corporation a leading manufacturer of Class A and Super C motorized recreation vehicles (RVs). The acquisition focuses on enhancing the portfolio of RVs and enhance its distribution network and enhance its customer base.
Date
Company Name
Development
January 2020
REV Group
REV Group signed partnership agreement with LiquidSpring Smart Suspension for providing suspension to REV Group. The new recreational vehicles and buses are fitted with LiquidSpring, an innovative high-tech suspension system that reduces body roll and vibration.
June 2018
REV Group
REV Group signed a partnership agreement with Outdoorsy a rental service provider for renting recreational vehicles through Outdoorsy’s platform. Outdoorsy rents high-end Class A and Class C motorhome rentals from REV Group’s Fleetwood RV and Holiday Rambler brands.
Market estimates by geography (2025)
InsightNorth America leads with $29.34B by 2025, while Asia Pacific is projected to grow fastest at a 16.0% CAGR.
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View Subscription Plans| REGION | 2017 | 2018 | 2025 | CAGR | SHARE |
|---|---|---|---|---|---|
| Asia Pacific | $1.61B | $2.88B | $5.30B | 16.0% | 9% |
| Rest of the World | $646.80M | $869.50M | $1.20B | 8.1% | 2% |
| Europe | $11.88B | $17.21B | $25.63B | 10.1% | 42% |
| North America | $22.49B | $20.96B | $29.34B | 3.4% | 48% |
| Total | $36.64B | $41.93B | $61.47B | 6.7% | 100% |
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View Subscription PlansTotal Market Size
$61.47B
| APPLICATION | REVENUE ($B) | GROWTH RATE | MARKET PENETRATION |
|---|---|---|---|
| leisure | $36.10B | 5.9% | 59% |
| business | $25.38B | 7.9% | 41% |
* Revenue projections based on 2025 estimates. Growth rates represent CAGR 2024–2030. Market penetration indicates current adoption rate within addressable market segments.
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Analytical insights on Recreational Vehicle Market covering market dynamics, competitive landscape, and strategic outlook.
The Recreational Vehicle Market market is projected to reach $61.47B by 2025, growing at 6.7% CAGR. The leisure segment holds the largest share.
The growth of the global recreational vehicles market is driven by various factors such as the growth of the tourism sector and availability of recreational vehicle rental services. However, the growth of the market is expected to be hindered by the government regulations related to recreational vehicle and issues related to component standardization.
According to the World Travel & Tourism Council, the tourism sector has witnessed continuous growth since 2009 and is one of the fastest-growing economic sectors. Modern tourism is closely linked to the development of adventure camping and camping grounds across Europe, Asia-Pacific, and North America. The emergence of adventure tourism has been leading to increasing investments in this sector. Such trends have made tourism one of the key factors fueling the demand for recreational vehicles.
Various government organizations, such as the European Tour Operators Association Ltd, European Travel Commission, German Tourism Association, and European Travel Agents’ and Tour Operators’ Association, are taking various initiatives to increase the number of tourists and reducing taxes for tourism. Such initiatives are focused on encouraging investors in the tourism industry to capitalize on the increased demand for tourism. The below graph depicts the direct contribution of travel & tourism to the GDP is expected to grow by 3.6% and reach USD 4,065.0 billion by 2029.
The recreational vehicles include a kitchen, a bathroom, and one or more sleeping facilities along with additional features such as air conditioning (AC), water heaters, televisions and satellite receptors, and quartz countertops. Furthermore, the increasing use of recreational vehicles not only for vacation traveling but also for tailgating, traveling with pets, and as a preferred mode of transportation in outdoor sports and other leisure activities are the factors driving the demand for such vehicles around the world. Thus, the growth of the tourism sector is expected to drive the growth of the global recreational vehicles market during the forecast period.
Currently, the adoption of recreational vehicles is still limited in developing and underdeveloped regions. However, their adoption is expected to increase over the next few years owing to the significant growth of the middle-class population and rising per capita income. Thus, the impact of the growth of the tourism sector on the global recreational vehicles market is expected to shift from moderate to high over the forecast period.
An increasing number of initiatives by government bodies across the world to promote the adoption of recreational vehicles is expected to drive their demand. Some of these initiatives are mentioned below.
¡ In 2018, the Chinese government pledged to add 2,000 more RV campgrounds by 2020, compared to 300 in 2018, to boost the growing interest in the RV lifestyle and tourism to rural areas.
¡ The RV Industry Association is working closely with government agencies and major trade groups in China, South Korea, and Japan to promote the US recreational vehicle standards and improve their sales.
This is expected to increase the demand for recreational vehicles across the world in the next few years. Furthermore, such factors are encouraging investments in product development by private companies in the global recreational vehicles market. A few instances of such developments are mentioned below.
¡ In 2018, Nissan launched an electric campervan based on its e-NV200 van model in Spain. Additionally, a few existing RV manufacturers, such as Winnebago Industries Inc. and Dethleffs Motorhomes, have also started developing electric motorhomes. With new technologies and new models, the manufacturers are planning to expand their presence in different regions and increase their market share in the years to come.
¡ In 2018, Pinnacle Specialty Vehicles unveiled ‘Finetza,’ India’s first and best-in-class expandable motorhome and the ultimate definition of luxury with finesse and style, at Auto Expo 2018. This smart and luxurious motorhome is an epitome of luxury-on-wheels and a revolutionary introduction aimed to redefine the country’s on-road travel experience.
¡ In 2018, American Coach launched American Dream Class A Diesel RV at the annual Elkhart RV Dealer Open House event. American Coach represents REV Group’s top-of-the-line luxury recreational vehicle brand.
The strategic initiatives by major market players are still at a primary stage and are concentrated only in a few regions. However, they are expected to increase during the forecast period. Thus, the strategic developments for growth by major players are expected to create an opportunity for the growth of the global recreational vehicles market during the forecast period.
Many government bodies have introduced regulations related to the safety, ventilation, permit and examination requirements, construction, weight, inspection of propane appliances, propane system, width, and electrical installations inside the vehicles. For instance,
¡ In 2018, the Manitoba (Canadian province) government announced that it would modernize the regulations for manufactured homes and recreational vehicles. The proposed modernization includes updating the definitions and referenced standards under the Building and Mobile Homes Act and removing the permit and inspection requirements for the sale of used ‘mobile homes.’
¡ In 2018, the Ontario recreation vehicle dealer’s association’s technical standards and safety authority (TSSA), proposed essential changes to the Propane Code Adoption Document (“CAD”), which would require recreational vehicles equipped with permanently mounted propane tanks to have the propane appliances, which are propane system and tank, inspected on a five-year cycle.
¡ In 2016, the office of the Assistant Secretary for Housing—Federal Housing Commissioner, HUD, proposed the rule, at 81 FR 6806 to revise the definitions of “manufactured home” at 24 CFR 3280.2 and “Recreational vehicles” at 24 CFR 3282.8(g), to clarify—and effectively expand—the exemption of recreational vehicles from the HUD's Manufactured Home Construction and Safety Standards and its Manufactured Home Procedural and Enforcement Regulations. The rule proposed to change the definition of RVs by revising the four-part test used to determine whether a structure qualifies for the recreational vehicle exemption. Specifically, HUD's rule proposed a definition focused on whether or not the structure is certified as a manufactured home and whether it is constructed according to two consensus RV standards: the ANSI A119.5 Park Model Recreational Vehicle Standard and the NFPA 1192-15 Standard on Recreational Vehicles.
Such regulations regarding recreational vehicles are currently hindering the demand for recreational vehicles. The lack of standardization in recreational vehicles and components, while manufacturing is a major concern for end users. The replacement of damaged or faulty components during servicing and maintenance is difficult due to the lack of standardization among component manufacturers. Thus, the government regulations related to recreational vehicles and issues related to component standardization are expected to restrain the growth of the global recreational vehicles market during the forecast period.
Many recreational vehicle manufacturers are continuously investing in product development activities to establish and maintain the standardization in component manufacturing and to improve their regulatory compliance capabilities. Hence, the impact of the government regulations related to recreational vehicles and issues related to component standardization on the global recreational vehicles market is expected to shift from high to low over the forecast period.
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Profiles of 107 companies operating in the Recreational Vehicle Market market, including revenue, employee count, and market positioning where available.
Showing 107 of 107 companies
Company Headquarters: UK Founded: 1964 Workforce: ~1200 Company Working: The Swift Group designs, manufactures, and sells caravan and motorhomes. The company operates through three business categories namely caravans, motorhomes, and holiday homes. The caravans segment offers Swift Sprite, Swift Sprite Super, Swift Challenger, Swift Eccles, Swift Eccles X, Swift Elegance, and Swift Elegance Grande. The motorhomes segment offers Swift Select, Swift Edge, Swift Escape Compact, Swift Escape, Swift Kon-Tiki, and Swift Kon-Tiki Dynamic. The company also offers holiday homes, lodges, and pods. It offers its product through various brands including Abbey, Ace, Autocruise, Bessacar, Escape, Mondial, Sprite, Sterling, and Swift.
Company Headquarters: Germany Founded: 1832 Workforce: ~1100 Company Working: Dethleffs GmbH & Co. KG manufactures and sells campers and caravan and provides various components of recreational vehicles. It operates through two categories namely campers and caravan. The caravan segment offers various models including c’joy, c’go, and c’go up, Coco, camper, generation, nomad, and exclusive. The campers segment offers various models that include Trend T/I, Trend A, Trend Edition, Pulse, Pulse Classis, Globeline, and Alpa. The car sales segment sells used and new cars and offers vehicle inspection and maintenance. The company also offers rental services and dealer and service network with over 250 trading partners and is available throughout Europe and worldwide. Sunlight GmbH operates as a subsidiary of Dethleffs GmbH & Co. KG.
Company Headquarters: US Founded: 1972 Workforce: ~500 Company Working: Tiffin Motorhomes Inc. is engaged in design, manufacture, and sales of recreational vehicles and other automotive components. The company offer coaches under Class A and Class C categories. Under the Class A, the company provides Allegro Breeze, Allegro, Allegro RED, Phaeton, Allegro Bus and Zephyr coaches with comfortable amenities. Allegro Breeze coach is the smallest Class A engine diesel in the market with comfortable amenities (including Kitchen Living area facilities; and many). Allegro coach features include Ford 6.8-liter V10 Chassis, leatherette furniture, power patio awning, exterior TV, hydraulic automatic leveling jacks, and residential refrigerator. Allegro RED features a multitude of deluxe upgrades with proper interiors that include Ultra Leather Furniture, Handcrafted Hardwood Cabinetry, 8.0 kW Onan diesel generator, mud flap with diffuser, and porcelain tile floor design. It also provides kitchen, bath, bed, and other amenities. The company’s Phaeton bus offers standard features including aluminum wheels, metal wrapped automatic patio awning, porcelain tile floor design, and home theater sound system. Zephyr is the most luxurious model coach with gleaming exteriors to sumptuous interiors, exquisite master suite, and modern kitchen with proper amenities. The company’s Class C, wayfarer coach merges with Mercedes-Benz technology with proper precise specifications including four seats per person. Tiffin operates a motorhome manufacturing plant in Red Bay, Alabama. The company generated a revenue of USD 302 million for the year 2019.
REV Group — Auto
Company Headquarters: UK Founded: 1924 Workforce: NA Company Working: Bürstner Gmbh & co. Kg is engaged in manufacturing and selling recreational vehicles and other recreational vehicle components. The company operates through two business categories namely motorhomes and campervans. The motorhomes category offers its products through five categories including partially integrated, integrated, alcoves, LYSEO family, and IXEO family. The campervans category offers the City Car which has enhanced features and new styles and design. It also offers used motorhomes sales and repair and maintenance services across the globe. The company has 440 dealers located in China, Germany, France, Greece, Austria, Denmark, Hungary, Iceland, Ireland, Israel, Italy, Japan, New Zealand, Norway, Poland, Spain, and Russia. It operates as a subsidiary of Erwin Hymer Group.
Company Headquarters: Canada Founded: 1965 Workforce: NA Company Working: Triple E Recreational Vehicles is a global manufacturer of recreational vehicles for outdoor and professional use. It manufactures and sells vans, class A and Class B, fifth wheel trailers, and travel trailers. It offers recreational vehicles under the brand Leisure Travel Vans. The company offers its products into two categories including leisure travel vans and past triple ERV models. The leisure travel vans segment offers vans into various brands including Serenity, Unity, and Wonder. The Past Triple E RV Models segment offers its products under various brands including Empress, Invitation, Signature, Commander, Embassy, and Topaz. The company has a manufacturing facility, which also houses the welding shop, paint shop, fibreglass and mould shop, sewing department, and cabinet manufacturing departments, is located in the US.
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Historical performance and future projections (2020–2030, USD Billion)
Market Size (USD Mn)
