The global recreational vehicle market is highly competitive, with key industry players adopting various strategies, such as product development, partnerships, acquisitions, to strengthen their market positions. Most companies in the market are focused on expanding operations across regions, enhancing their production capabilities, and building and maintaining strong partner relations.
However, the global market is dominated by a few key players who hold more than 3/4th of the total market share. These players are adopting strategies such as product development and acquisitions to gain more market share. High competition, technological advancements, and integrated solutions by market players are the key factors that facilitate market growth. Vendors compete based on cost, product quality, and reliability. It is vital for players to offer cost-effective and superior technology to succeed in the competitive market.
The growth of vendors depends on market conditions, government support, and industry development. Thus, they should focus on improving their product portfolios and expanding their regional presence. Thor Industries, Inc., REV Group, Inc, and Winnebago Industries, Inc. being the leading players.
The key players are taking steps toward business expansions and market development, expanding their customer base. The international players may strengthen their presence worldwide through acquisitions during the review period. It has also been forecasted that improvements in the global economic scenario and the growing recreational vehicle industry in emerging economies would drive market growth, making it an ideal time for players to launch new products and increase their global market shares.
Competitors
Key Region/ Country Presence
Industry Experience
Thor Industries, Inc.
North America and Europe
Forest River, Inc.
US and Europe
REV Group, Inc.
North America
Winnebago Industries, Inc.
US
NeXus RV
US
Tiffin Motorhomes Inc.
US
Triple E Recreational Vehicles
US and Canada
Dethleffs GmbH & Co. KG
Europe
Bürstner Gmbh & co. Kg
Europe and Asia-Pacific
The Swift Group
Europe
LIst of active players in the Global Recreational Vehicle market
Company Name
New Product Development
Contracts & Agreements
Mergers & Acquisitions
Total
Thor Industries, Inc.
–
REV Group, Inc.
–
Winnebago Industries, Inc.
–
Triple E Recreational Vehicles
–
–
Dethleffs GmbH & Co. KG
–
–
Bürstner Gmbh & co. Kg
–
–
Total
Date
Company Name
Development
March 2019
Thor Industries
Thor Industries developed a new 2020 Reatta XL Class A compact luxury diesel under the brand ENTEGRA COACH. The new coach is equipped with Spartan K2 raised rail chassis and powered by the Cummins L9 380 HP engine, which offers comfortable driving experience.
March 2019
Thor Industries
Thor Industries developed new 2020 Magnitude SV34 Super C motorhome under the brand Thor Motor Coach. This new vehicle is equipped with 4WD option that gives great driving experience and offers comfort and noise free driving in outdoor activities.
January 2020
REV Group
Renegade RV, a subsidiary of REV Group launched new Villagio model at the 2020 Florida RV Supershow in Tampa, Florida. Villagio is equipped with Mercedes Benz Sprinter chassis offers comfort and great driving experience. It features a Blue Tec 3.0L Turbo Diesel engine.
August 2018
REV Group
Renegade RV launched new Veracruz. The Veracruz is equipped with iRelax memory foam bed, a 40” LED hide-away TV, Samsung 2.1 Soundbar system, multiplex lighting system, maple hardwood cabinetry, solid surface countertops, and full body paint.
July 2018
REV Group
Fleetwood RV, subsidiary of REV Group launched new Class A Gas Flair and Fleetwood’s highest-end luxury Class A Diesel, the Discovery LXE. The new models are equipped with king-size bed, open living area, Hide-A-Loftdrop down queen bed, residential refrigerator (select models), and modern cabinetry.
September 2019
Winnebago Industries, Inc.
Winnebago Industries, Inc. developed new Solis, a Class B Van and the Voyage travel trailer and fifth wheel. The Class B van is equipped with murphy bed, rooftop extension, Zipped window coverings and offers comfort and convenience in the outdoor activities.
September 2019
Winnebago Industries, Inc.
Winnebago Industries, Inc. launched the new wheelchair-ready motorhomes. The motorhomes now feature air-assisted doors for wheelchair lifts. These new products are offered by two new dealers - Stoltzfus RV, and US Adventure RV, as well as existing dealers such as Lazydays RV.
January 2020
Triple E Recreational Vehicles
In-house brand Leisure Travel Vans developed the new Ford Transit Cutaway equipped with twin-turbocharged 3.5L EcoBoost V6, 310 horsepower and 400 lb.-ft. of torque, new advanced driver-assist technology, and optional intelligent all-wheel drive.
January 2019
Dethleffs GmbH & Co. KG
Dethleffs GmbH & Co. KG developed the new Pulse with new design, new shapes, and new styles. Pulse is equipped with new Euro 6 engine by Fiat with standard 130 BHP and ABS, ESP, ASR, Hill Holder and Hill Descent Control and double beds that have a comfortable width of 160 cm.
January 2019
Dethleffs GmbH & Co. KG
Dethleffs GmbH & Co. KG developed the new Alpa model. The Alpa model is equipped with A Class motorhome with single pulldown beds and large seating lounge in the rear.
June 2018
Bürstner Gmbh & Co. Kg
Bürstner Gmbh & Co. Kg developed a new partially integrated series of the higher mid-range with the IXEO T. The new model offers spacious and comfortable design, and fold-down bed, high-quality furniture, comfortable seating, and attractive upholstery designs.
July 2018
Bürstner Gmbh & Co. Kg
Bürstner Gmbh & Co. Kg developed the new TD 727 G/I 727 G, a campervan that features two single beds in the rear (with garage below) with separate shower/WC cubicles ahead of these, and a central kitchen. The new design offers a comfortable ride experience in outdoor activities.
Date
Company Name
Development
February 2019
Thor Industries
Thor Industries acquired Erwin Hymer Group (EHG), a recreational vehicles (RVs) manufacturer in Europe. The acquisition focuses on developing new RVs and enhancing its presence in North America and Europe.
November 2019
Winnebago Industries, Inc.
Winnebago Industries, Inc. acquired Newmar Corporation a leading manufacturer of Class A and Super C motorized recreation vehicles (RVs). The acquisition focuses on enhancing the portfolio of RVs and enhance its distribution network and enhance its customer base.
Date
Company Name
Development
January 2020
REV Group
REV Group signed partnership agreement with LiquidSpring Smart Suspension for providing suspension to REV Group. The new recreational vehicles and buses are fitted with LiquidSpring, an innovative high-tech suspension system that reduces body roll and vibration.
June 2018
REV Group
REV Group signed a partnership agreement with Outdoorsy a rental service provider for renting recreational vehicles through Outdoorsy’s platform. Outdoorsy rents high-end Class A and Class C motorhome rentals from REV Group’s Fleetwood RV and Holiday Rambler brands.
