Asia Pacific Public Cloud Market, By Service Model

Growth Outlook

• The Asia Pacific Public Cloud Market, By Service Model market is on a steady long-term growth path. Segment value stands at roughly USD 198 Mn in 2026 and is projected to reach USD 318 Mn by 2030 — a gain of about 60% over the forecast period, translating to a CAGR in the double digits.
• What the regional split looks like (2026): SaaS leads, holding roughly 54% of segment value — the single largest regional share. IaaS is the second-largest contributor. PaaS make up the remainder, in descending order.
• By 2030, SaaS alone is expected to reach USD 166 Mn, with IaaS at USD 94 Mn.

Market Dynamics

The Asia Pacific public cloud market has experienced significant growth in recent years, thanks to the increasing demand for flexible and scalable solutions from enterprises in the region. The service model has played a crucial role in driving this growth, with various options available to cater to different business needs.

Firstly, the Software as a Service (SaaS) model has emerged as a popular choice for organizations looking for ready-made software solutions. This model offers a range of software applications, such as customer relationship management (CRM), enterprise resource planning (ERP), and productivity tools, delivered over the internet. SaaS eliminates the need for companies to install and maintain software on their own servers, reducing costs and providing access to the latest updates and features.

Infrastructure as a Service (IaaS) is another service model gaining traction in the Asia Pacific public cloud market. This model offers organizations the ability to access computing resources, such as servers, storage, and networking, on a pay-per-use basis. It reduces the need for companies to invest in their own data centers, enabling them to scale their infrastructure as their business needs evolve. This flexibility and cost-effectiveness make IaaS an attractive option for small and medium-sized businesses (SMBs) in the region.

Platform as a Service (PaaS) is a service model that provides a platform for developers to build, test, and deploy applications without having to worry about the underlying infrastructure. This model allows organizations to focus on developing innovative software products without the need for complex server setups and maintenance. PaaS is particularly popular among startups and ISVs (independent software vendors) in the Asia Pacific, who can leverage the scalable and secure cloud infrastructure to bring their products to market faster.

Lastly, the emerging trend of serverless computing, also known as Functions as a Service (FaaS), has created a new service model in the Asia Pacific public cloud market. FaaS allows developers to write and deploy code without the need for managing servers or infrastructure. This model is gaining popularity due to its cost-efficiency, scalability, and ability to handle complex workloads.

In conclusion, the service model has played a critical role in driving the growth of the Asia Pacific public cloud market. Organizations in the region are increasingly embracing the flexibility and cost-effectiveness offered by the different service models, enabling them to focus on their core business and achieve greater agility and innovation. As the demand for cloud-based solutions continues to rise, the market is expected to witness further evolution and advancement in service models.