China NFC Juices Market: By Category

Growth Outlook

• The China NFC Juices Market: By Category market is on a steady long-term growth path. Segment value stands at roughly USD 174 Mn in 2026 and is projected to reach USD 188 Mn by 2028 — a gain of about 8% over the forecast period, translating to a CAGR in the mid-single digits.
• What the regional split looks like (2026): Conventional leads, holding roughly 83% of segment value — the single largest regional share. Organic is the second-largest contributor.
• By 2028, Conventional alone is expected to reach USD 155 Mn, with Organic at USD 32 Mn.

Market Dynamics

China is one of the leading countries in the global fruit and vegetable juices market, and there has been a significant rise in the demand for NFC (not from concentrate) juices in recent years. NFC juices refer to juices that have not been concentrated and reconstituted with water. These juices are gaining popularity among Chinese consumers as they are perceived to be healthier and more natural than their concentrated counterparts.

The Chinese NFC juices market can be categorized into various segments based on the type of juice, including orange juice, apple juice, pineapple juice, and others. Orange juice is the most popular category in the market, accounting for a significant share of the total NFC juice consumption in China. This can be attributed to the fact that oranges are widely available in the country and are a popular fruit among Chinese consumers.

The second-largest category in the China NFC juices market is apple juice. China is one of the top producers of apples in the world, and this has led to a significant increase in the production of apple juice in the country. Moreover, apple juice is also gaining popularity among health-conscious consumers due to its high vitamin C content.

Pineapple juice is also a major category in the China NFC juices market, with a considerable demand from both domestic and international markets. China is one of the top producers of pineapples in the world, and this has enabled the country to establish a strong position in the global pineapple juice market.

Apart from these major categories, other NFC juices such as grape juice, mango juice, and mixed fruit juices are also growing in popularity among Chinese consumers. This is due to the increasing awareness about the health benefits of these juices and the availability of a wide range of fruit options in the country.

In terms of distribution channels, the China NFC juices market is dominated by supermarkets and hypermarkets, followed by online retail platforms. The changing lifestyle patterns of Chinese consumers, along with the growing popularity of e-commerce, have contributed to the increasing sales of NFC juices through online channels.

In conclusion, the demand for NFC juices in China is expected to continue its upward trend in the coming years, driven by factors such as increasing health awareness, availability of a wide range of fruit options, and growing sales through online channels. The different categories of NFC juices in the Chinese market provide ample opportunities for both domestic and international juice companies to tap into this lucrative market.