Europe NFC Juices Market: By Category

Growth Outlook

• The Europe NFC Juices Market: By Category market is on a steady long-term growth path. Segment value stands at roughly USD 811 Mn in 2026 and is projected to reach USD 869 Mn by 2028 — a gain of about 7% over the forecast period, translating to a CAGR in the mid-single digits.
• What the regional split looks like (2026): Conventional leads, holding roughly 76% of segment value — the single largest regional share. Organic is the second-largest contributor.
• By 2028, Conventional alone is expected to reach USD 661 Mn, with Organic at USD 208 Mn.

Market Dynamics

The Europe NFC (Not From Concentrate) Juices Market is currently experiencing high demand due to the increasing trend of consumers opting for natural and healthy beverages. NFC juices are made from freshly squeezed fruits without any additives, making them a popular choice for health-conscious individuals. This trend is expected to continue in the forecast period, fueling the growth of the Europe NFC Juices Market.

The Europe NFC Juices Market is segmented by category into fruit juices, vegetable juices, and blends. Fruit juices dominate the market, owing to the high demand for tropical fruits such as oranges, apples, and berries. These fruits are rich in vitamins and antioxidants, making them popular among consumers looking for natural and refreshing beverages. Moreover, the surge in demand for functional juices, such as vitamin-rich juices and juices with added supplements, is also contributing to the growth of this segment.

The vegetable juices category is also witnessing significant growth, driven by the increasing awareness of the health benefits of plant-based drinks. Vegetable juices, such as carrot, beetroot, and spinach juices, are rich in nutrients and antioxidants and are gaining traction among health-conscious consumers. The demand for blends, which is a mixture of fruit and vegetable juices, is also increasing as it provides a balance of flavors and nutritional benefits.

One of the key factors driving the growth of the Europe NFC Juices Market is the rising trend of clean label and natural products. Consumers are becoming increasingly aware of the harmful effects of artificial additives and preservatives in their food and beverages, leading them to opt for natural and healthier alternatives. NFC juices, with their minimal processing and natural ingredients, are seen as a healthier and safer option, thus, driving the demand for these products.

Moreover, the increasing disposable income of consumers and their willingness to spend on premium and healthy products is also fueling the growth of the Europe NFC Juices Market. With the rise in health and wellness trends, consumers are willing to pay a premium for beverages that offer added health benefits. This has led to the introduction of innovative and exotic flavors in the market, catering to the evolving tastes and preferences of consumers.

In conclusion, the Europe NFC Juices Market is witnessing high demand, driven by the increasing trend of natural and healthy beverages. With the rising awareness of the benefits of consuming natural products and the availability of premium and innovative flavors, the market is expected to experience sustained growth in the coming years.