Italy Raisins Market by Packaging Type

Growth Outlook

• The Italy Raisins Market by Packaging Type market is on a steady long-term growth path. Segment value stands at roughly USD 78 Mn in 2026 and is projected to reach USD 87 Mn by 2028 — a gain of about 11% over the forecast period, translating to a CAGR in the mid-single digits.
• What the regional split looks like (2026): Pouches leads, holding roughly 49% of segment value — the single largest regional share. Jars & Bottles is the second-largest contributor. Boxes and Cans make up the remainder, in descending order.
• By 2028, Pouches alone is expected to reach USD 43 Mn, with Jars & Bottles at USD 30 Mn.

Market Dynamics

Italy is known for its delicious and diverse cuisine, and one of its staple ingredients is raisins. These small, dried fruits are a popular addition to a variety of dishes, from pastries and cakes to savory dishes like salads and stews. As such, the demand for raisins in Italy is consistently high, and as the market expands, so does the demand for different packaging types to meet the needs of consumers.

The demand for raisins in Italy is primarily driven by the country's rich culinary culture. Raisins have been used in Italian cooking for centuries, and their sweet and tart flavor profile adds depth and complexity to dishes. Additionally, raisins are a versatile ingredient that can be used in both sweet and savory dishes, making them a staple in many Italian kitchens.

As the demand for raisins in Italy grows, so does the need for different packaging types to cater to the diverse needs of consumers. The most common packaging type for raisins in Italy is the traditional cardboard box, which is easily recognizable and often associated with high-quality products. These boxes can vary in size and are typically used for bulk purchases or for households that use raisins frequently.

Another popular packaging type in the Italian raisins market is the resealable bag. These bags come in various sizes, from small snack packs to larger family-size bags, making them a convenient option for consumers who want to portion out their raisins or keep them fresh for longer periods. The resealable bags also offer a more environmentally friendly option compared to the traditional cardboard boxes, which are often not reusable.

In recent years, there has also been a growing demand for single-serve packaging options for raisins in Italy. These individual portions are perfect for on-the-go snacking or for adding to lunchboxes, and they also help with portion control. The individual packaging also allows for more variety, as consumers can choose from a variety of flavors and types of raisins in one convenient package.

In conclusion, the demand for raisins in Italy is not only driven by the country's rich culinary culture, but also by the need for different packaging types to cater to the diverse needs of consumers. From traditional cardboard boxes to resealable bags and single-serve packages, the variety of packaging options available in the Italian market reflects the versatility of this beloved ingredient in Italian cuisine. Companies looking to enter or expand in the Italian raisins market must consider the demand for various packaging types to appeal to a wide range of consumers.