North America Tequila Market , By Grade

Growth Outlook

• The North America Tequila Market , By Grade market is on a steady long-term growth path. Segment value stands at roughly USD 3932 Mn in 2026 and is projected to reach USD 4945 Mn by 2030 — a gain of about 26% over the forecast period, translating to a CAGR in the mid-single digits.
• What the regional split looks like (2026): Premium leads, holding roughly 44% of segment value — the single largest regional share. Super Premium is the second-largest contributor. High-End Premium and Value make up the remainder, in descending order.
• By 2030, Premium alone is expected to reach USD 2182 Mn, with Super Premium at USD 1339 Mn.

Market Dynamics

North America has long been a hub of tequila consumption, with the United States leading the way as the largest market for the spirit. Tequila, a distilled alcoholic beverage made from the blue agave plant primarily in the Mexican state of Jalisco, has gained popularity in the region over the years. This demand for tequila in North America has led to the growth and development of the North America Tequila Market.

One of the key factors driving the demand for tequila in North America is the shift towards premium and high-quality tequila. In the past, tequila was often associated with cheap, low-quality shots and margaritas. However, in recent years, there has been a growing trend towards premiumization, with consumers willing to spend more money on high-quality tequila. This can be attributed to the increased availability of information and education about tequila, leading to a better understanding and appreciation of the different grades and flavors.

The North America Tequila Market is also benefiting from the increasing trend of cocktail culture in the region. With the rise of mixology and craft cocktails, there is a growing demand for tequila as a key ingredient in many popular cocktails. This is especially true in the United States, where tequila-based cocktails such as margaritas, palomas, and tequila sunrises are a staple in many bars and restaurants. The popularity of these cocktails has had a direct impact on the demand for tequila, as consumers are always looking for high-quality tequila to use in their drinks.

Another factor contributing to the demand for tequila in North America is the growing interest in authentic and artisanal products. Consumers are becoming more conscious of the origin and production process of their food and beverages, and this is particularly true for tequila. With Mexico being the only country allowed to produce true tequila, there is a sense of authenticity and uniqueness associated with the spirit, making it a desirable choice for consumers.

In addition to these factors, the North America Tequila Market is also driven by the availability of different grades of tequila. The market offers a wide range of options, from the entry-level mixer and low-quality tequila to the premium high-end varieties. This variety appeals to different consumer preferences and budgets, further fueling the demand for tequila in the region.