Rest of Latin America DMAPA Market, By Application

Growth Outlook

• The Rest of Latin America DMAPA Market, By Application market is on a steady long-term growth path. Segment value stands at roughly USD 26 Mn in 2026 and is projected to reach USD 29 Mn by 2028 — a gain of about 9% over the forecast period, translating to a CAGR in the mid-single digits.
• What the regional split looks like (2026): Personal Care leads, holding roughly 46% of segment value — the single largest regional share. Water Treatment is the second-largest contributor. PU Catalyst, Agriculture, Pharmaceuticals and Others make up the remainder, in descending order.
• By 2028, Personal Care alone is expected to reach USD 13 Mn, with Water Treatment at USD 5 Mn.

Market Dynamics

The demand for Digital and Mobile Advertising in the Rest of Latin America region has been steadily increasing in recent years. With the increasing penetration of internet and smartphone usage, there has been a rise in the consumption of digital content, leading to a rise in demand for digital and mobile advertising. The Rest of Latin America DMAPA market caters to a diverse set of industries including retail, consumer goods, telecommunications, healthcare, automotive, and many others.

One of the main drivers for digital and mobile advertising in the Rest of Latin America is the increase in internet penetration. According to a report by Internet World Stats, the internet penetration in the region is estimated to be around 66.8%, which is significantly higher than the global average of 53.6%. This presents a huge opportunity for advertisers to reach a large and diverse audience through digital and mobile platforms.

The youth population in the region is also a major factor contributing to the growth of the DMAPA market. With a median age of 28, the region has a large population of younger consumers who are highly active on digital and mobile platforms. This demographic group is more receptive to digital advertising and is known to be early adopters of new technologies, making them a prime target for advertisers.

Another factor driving the demand for DMAPA in the Rest of Latin America is the increasing adoption of e-commerce. With the rise of online shopping, retailers and e-commerce companies are turning to digital and mobile advertising to reach their target audience, as it offers a more cost-effective and targeted way to reach potential customers.

Moreover, the increasing usage of social media platforms, such as Facebook, Instagram, and Twitter, in the region has also opened up new avenues for advertisers to reach their target audience. These platforms offer advanced targeting options, allowing advertisers to reach specific demographics, interests, and behaviors, making the advertising more effective and efficient.

The healthcare and pharmaceutical industry in the Rest of Latin America is also adopting digital and mobile advertising to connect with patients and promote their products. The rising demand for telemedicine and online consultations has further fueled the use of digital and mobile advertising in the healthcare sector.