Saudi Arabia Tortilla Market, Revenue By Source

Growth Outlook

• The Saudi Arabia Tortilla Market, Revenue By Source market is on a steady long-term growth path. Segment value stands at roughly USD 247 Mn in 2026 and is projected to reach USD 273 Mn by 2028 — a gain of about 10% over the forecast period, translating to a CAGR in the mid-single digits.
• What the regional split looks like (2026): Corn leads, holding roughly 58% of segment value — the single largest regional share. Wheat is the second-largest contributor.
• By 2028, Corn alone is expected to reach USD 159 Mn, with Wheat at USD 114 Mn.

Market Dynamics

Saudi Arabia's tortilla market has seen a significant growth in recent years, primarily driven by a rise in demand for convenient and on-the-go food options. Tortillas, a traditional Mexican flatbread, have become a favorite among Saudis due to their versatility and ease of consumption.

The revenue generated from the sale of tortillas in Saudi Arabia can be divided into two main sources – commercial and residential. Commercial establishments, such as restaurants, fast-food chains, and food trucks, contribute to a major chunk of the tortilla market revenue in the country. These establishments purchase tortillas in bulk quantities to serve as a base for a variety of dishes, including tacos, burritos, quesadillas, and wraps.

With the growing trend of fast-food and quick-service restaurants in Saudi Arabia, the demand for tortillas has gone up significantly. This has led to the entry of several international tortilla brands in the country, providing a wide range of options for Saudi consumers.

Apart from commercial establishments, residential sales also play a significant role in driving the revenue of Saudi Arabia's tortilla market. With a large expat population in the country, there is a high demand for tortillas among families who want to recreate Mexican dishes at home. This has led to an increase in the availability of tortilla products in supermarkets and grocery stores.

Another factor contributing to the revenue from residential sales is the growing trend of home-cooked meals among Saudis. As more and more people are becoming health-conscious, tortillas, made from whole grains and without preservatives, have become a preferred option for home-cooking. This has opened up opportunities for local tortilla manufacturers in the country, who cater to this segment of the market.

Moreover, the traditional way of making tortillas at home is time-consuming and labor-intensive. With the increase in women joining the workforce in Saudi Arabia, the demand for ready-made tortillas has gone up, further driving the market's revenue.

In conclusion, the demand for tortillas in Saudi Arabia has been on the rise due to various factors, including the growing trend of fast food, increasing expat population, and changing consumer preferences. Commercial and residential sales are the two major sources of revenue for the tortilla market in the country. With the market's potential for growth, it is expected to continue its upward trend in the coming years.