South America Non-Alcoholic Beer Market by Country

Growth Outlook

• The Alcoholic Beer Market by Country portion of the South America Non market is on a steady long-term growth path. Segment value stands at roughly USD 323 Mn in 2026 and is projected to reach USD 342 Mn by 2027 — a gain of about 6% over the forecast period, translating to a CAGR in the mid-single digits.
• What the regional split looks like (2026): Brazil leads, holding roughly 43% of segment value — the single largest regional share. Argentina is the second-largest contributor. Chile, Rest of South America, Peru and Colombia make up the remainder, in descending order.
• By 2027, Brazil alone is expected to reach USD 148 Mn, with Argentina at USD 61 Mn.

Market Dynamics

South America has always been known as a region of diverse cultures and traditions, and one aspect that plays a crucial role in these cultures is the consumption of various beverages. While beer has always been a popular choice among the masses, recent trends have shown an increasing demand for non-alcoholic beer in the region.

Non-alcoholic beer, also referred to as low or alcohol-free beer, contains little to no alcohol content, making it a suitable choice for those who do not consume or wish to limit their alcohol intake. This increasing demand for non-alcoholic beer can be attributed to various factors, including health concerns, cultural beliefs, and a shift towards more mindful and responsible drinking habits.

The non-alcoholic beer market in South America is predominantly driven by countries such as Brazil, Argentina, and Colombia, which have high beer consumption rates. These countries also have a significant population of non-drinkers or those who prefer low alcohol alternatives. This has encouraged breweries to expand and diversify their product portfolios to cater to this growing demand.

Additionally, cultural and religious beliefs in countries such as Brazil and Argentina, where alcohol consumption is limited during certain festivals and events, have also contributed to the popularity of non-alcoholic beer. This has led to a surge in the production and sales of non-alcoholic variants, particularly during these occasions.

Moreover, with an increasing focus on health and wellness, consumers in South America are becoming more conscious about their alcohol consumption. Non-alcoholic beer has emerged as a suitable alternative, as it contains fewer calories and is considered a healthier choice compared to its alcoholic counterpart.

Another significant factor driving the demand for non-alcoholic beer in South America is the increasing availability and accessibility of these products. With a rise in the number of breweries and advancements in brewing technology, non-alcoholic beer is now widely available in supermarkets, convenience stores, and online platforms, making it more convenient for consumers to purchase.

In conclusion, the demand for non-alcoholic beer in South America is expected to continue growing in the coming years. With a diverse population and changing attitudes towards alcohol consumption, there is a significant potential for this market to expand and thrive in the region.