South America Public Cloud Market, By Service Model

Growth Outlook

• The South America Public Cloud Market, By Service Model market is on a steady long-term growth path. Segment value stands at roughly USD 47 Mn in 2026 and is projected to reach USD 68 Mn by 2030 — a gain of about 44% over the forecast period, translating to a CAGR in the high single digits.
• What the regional split looks like (2026): SaaS leads, holding roughly 53% of segment value — the single largest regional share. IaaS is the second-largest contributor. PaaS make up the remainder, in descending order.
• By 2030, SaaS alone is expected to reach USD 35 Mn, with IaaS at USD 20 Mn.

Market Dynamics

South America is rapidly emerging as a key player in the global cloud computing market, with a focus on the public cloud sector. Public cloud refers to the delivery of computing services such as storage, software, and processing power over the internet by third-party providers to a wide range of users. This model is gaining popularity due to its cost-effective and flexible nature, making it an attractive option for businesses of all sizes.

One of the key factors driving the demand for public cloud services in South America is the increasing digitization and technology adoption in the region. As businesses in the region realize the need for digital transformation to stay competitive, they are turning to the public cloud as a solution to their computing needs. This is particularly true for small and medium-sized enterprises (SMEs) that may not have the resources to invest in expensive IT infrastructure. Public cloud offers a more affordable option for these businesses, allowing them to access the latest technologies without heavy upfront investments.

Another factor contributing to the demand for public cloud services in South America is the growing mobile workforce in the region. With more employees working remotely or on-the-go, the need for access to data and applications from any location has become critical. Public cloud services offer the flexibility and mobility required for this modern workforce, enabling employees to access the same data and applications regardless of their location.

Moreover, the public cloud model is also gaining traction in the South American market due to the availability of a wide range of services. These include Software as a Service (SaaS), Infrastructure as a Service (IaaS), and Platform as a Service (PaaS). This variety of services allows businesses to choose the specific solutions they need, based on their requirements and budget. For instance, SMEs may opt for SaaS solutions to meet their software needs, while larger enterprises may require IaaS for hosting their infrastructure.

Overall, the demand for public cloud services in South America is driven by the need for cost-effective and flexible solutions that can drive digital transformation and support a mobile workforce. With an increasing number of businesses in the region recognizing the benefits of the public cloud, the market for these services is expected to continue to grow in the years to come.