Tortilla Chips: Israel and GCC Tortilla Market, Revenue By Country

Growth Outlook

• The Tortilla Chips: Israel and GCC Tortilla Market, Revenue By Country market is on a steady long-term growth path. Segment value stands at roughly USD 118 Mn in 2026 and is projected to reach USD 129 Mn by 2028 — a gain of about 9% over the forecast period, translating to a CAGR in the mid-single digits.
• What the regional split looks like (2026): GCC Countries leads, holding roughly 76% of segment value — the single largest regional share. Israel is the second-largest contributor.
• By 2028, GCC Countries alone is expected to reach USD 98 Mn, with Israel at USD 31 Mn.

Market Dynamics

Tortilla chips have become a popular snack option around the world, with their crunchy texture and variety of flavors. However, in recent years, the demand for tortilla chips has seen a significant rise in both Israel and the GCC (Gulf Cooperation Council) countries. The market for tortilla chips in these regions has been driven by factors such as changing consumer preferences, urbanization, and the growing popularity of Mexican cuisine.

In Israel, the demand for tortilla chips has increased significantly in the past few years. This can be attributed to the increasing urbanization, rise in disposable income, and the influence of Western food trends. As a result, there has been a growing demand for Mexican cuisine in the country, especially among the younger population. Tortilla chips, being a staple snack in Mexican cuisine, have gained popularity and are now a regular part of the Israeli snack market. The availability of a wide range of flavors and brands in the market has also contributed to the growing demand for tortilla chips in Israel.

Similarly, in the GCC countries, the demand for tortilla chips has also seen a steady rise in recent years. These countries, which include Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates, have a significant expatriate population, which has brought with them their food preferences from their home countries. The growing popularity of Mexican restaurants and food chains in these countries has led to an increased familiarity and demand for tortilla chips. Moreover, the availability of a wide range of flavors and brands in the market has also contributed to the growing demand.

Another factor that has had a significant impact on the demand for tortilla chips in both Israel and the GCC countries is the growing health consciousness among consumers. Tortilla chips are seen as a healthier alternative to traditional potato and corn chips due to their lower fat and calorie content. As a result, health-conscious consumers have been opting for tortilla chips as a snack option, further driving the demand in the market.

In terms of revenue, both Israel and the GCC countries have shown significant growth in the tortilla chip market, with a steady increase in sales and profits. While the exact revenue generated by each country may vary, the overall trend in the region is positive, showcasing the increasing demand for tortilla chips.