US Nutricosmetics Market, by Product Type

Growth Outlook

• The US Nutricosmetics Market, by Product Type market is on a steady long-term growth path. Segment value stands at roughly USD 858 Mn in 2026 and is projected to reach USD 981 Mn by 2028 — a gain of about 14% over the forecast period, translating to a CAGR in the mid-single digits.
• What the regional split looks like (2026): Capsules, Tablets, & Soft Gels leads, holding roughly 32% of segment value — the single largest regional share. Drinks is the second-largest contributor. Powders, Gummies & Candies and Others make up the remainder, in descending order.
• By 2028, Capsules, Tablets, & Soft Gels alone is expected to reach USD 312 Mn, with Drinks at USD 273 Mn.

Market Dynamics

The beauty industry in the United States is constantly evolving, with new products and trends being introduced all the time. Among these trends, nutricosmetics have gained popularity in recent years. Nutricosmetics are products that combine nutrition and cosmetics, promising to improve skin, hair, and overall health from within. With increasing consumer interest in health and wellness, the demand for nutricosmetics in the US market is on the rise.

One of the main reasons for the demand for nutricosmetics in the US market is the growing awareness of the importance of a holistic approach to beauty. Consumers are becoming more aware of the fact that beauty is not just skin deep but also influenced by factors such as diet, lifestyle, and overall health. This has led to a shift in consumer preferences towards products that promote beauty from the inside out, rather than just external applications.

The most popular types of nutricosmetics in the US market include supplements, beauty drinks, and beauty powders. Supplements, in particular, have seen a surge in demand, as they contain high concentrations of vitamins, minerals, and antioxidants that claim to improve skin, hair, and nail health. Beauty drinks and powders are also gaining traction, as they offer a convenient and tasty way to consume nutrients for beauty benefits.

Social media influence has also played a vital role in the growth of the US nutricosmetics market. Influencers and celebrities promoting these products on their platforms have created a buzz around nutricosmetics, making them more appealing to consumers. Additionally, the increasing use of social media for beauty and wellness tips has led to more people looking for natural and non-invasive ways to improve their appearance and health.

Another factor driving the demand for nutricosmetics in the US market is the aging population. With the rise in life expectancy, the population aged 50 and above is increasing, leading to a higher demand for anti-aging and skincare products. Nutricosmetics, with their promise of improving skin health and slowing down the aging process, are thus appealing to this demographic.

In conclusion, the demand for nutricosmetics in the US market is on the rise, driven by the growing interest in a holistic approach to beauty, social media influence, and the aging population. As more consumers become conscious of the connection between inner wellness and outer beauty, the nutricosmetics market is expected to continue to grow and diversify in the coming years.