Australia & New Zealand Plant-Based Food & Beverages by Distribution Channel

Growth Outlook

• The Based Food & Beverages by Distribution Channel portion of the Australia & New Zealand Plant market is on a steady long-term growth path. Segment value stands at roughly USD 2444 Mn in 2026 and is projected to reach USD 3102 Mn by 2028 — a gain of about 27% over the forecast period, translating to a CAGR in the double digits.
• Plant-based food and beverages are gaining popularity in the food industry, with an increasing number of consumers turning to these products for health, sustainability, and ethical reasons. This trend is also apparent in the markets of Australia and New Zealand, where the demand for plant-based alternatives is on the rise.
• What the regional split looks like (2026): Store-Based leads, holding roughly 46% of segment value — the single largest regional share. Supermarkets & Hypermarkets is the second-largest contributor. Convenience Stores, Non-Store-Based and Others make up the remainder, in descending order.
• By 2028, Store-Based alone is expected to reach USD 1418 Mn, with Supermarkets & Hypermarkets at USD 889 Mn.

Market Dynamics

Plant-based food and beverages are gaining popularity in the food industry, with an increasing number of consumers turning to these products for health, sustainability, and ethical reasons. This trend is also apparent in the markets of Australia and New Zealand, where the demand for plant-based alternatives is on the rise. One of the key drivers of this demand is the growing awareness of the impact of animal agriculture on the environment and animal welfare. Consumers are becoming more mindful of the food they consume and are seeking out plant-based options as a healthier and more sustainable choice. This has resulted in a shift towards a more plant-based diet, with a focus on incorporating more fruits, vegetables, and plant-based proteins into meals. In Australia and New Zealand, the demand for plant-based food and beverages is also being driven by advancements in technology and innovation. With the rise of plant-based meat alternatives, such as Beyond Meat and Impossible Foods, consumers are now able to enjoy meat-like products without the need for animal-based ingredients. This has opened up a whole new world of possibilities for plant-based products, attracting a wider range of consumers.

Moreover, the increasing availability of plant-based products in various distribution channels is also contributing to the demand in Australia and New Zealand. Plant-based food and beverages can now be found in supermarkets, health food stores, online retailers, and even in traditional meat and dairy aisles. This makes it more convenient for consumers to access and incorporate these products into their diets. The foodservice sector has also been quick to adapt to the demand for plant-based options. Restaurants, cafes, and even fast-food chains are incorporating plant-based dishes and beverages into their menus to cater to their plant-based customers. This has led to an increase in the number of plant-based options available, making it easier for consumers to make the switch to a plant-based diet. Furthermore, the rise in plant-based alternatives has also spurred the growth of small-scale, local producers, providing unique and innovative products to the market. This not only adds to the variety of options available to consumers but also supports local businesses and promotes sustainability. In conclusion, the demand for plant-based food and beverages in Australia and New Zealand is being driven by various factors, including consumer awareness, technological advancements, and increased availability in various distribution channels.

This trend is likely to continue as more consumers become conscious of their food choices and seek out healthier and more sustainable alternatives.

Research Methodology

Figures reflect Wantstats’ original market research and forecasting models, compiled as part of the Wantstats research archive and published in 2024.