Charts & Stats

Canada E-commerce Market Outlook (2018 to 2032)

The market is segmented into USD Trillion (2018-2032)

Author: Wantstats Research TeamSource: Wantstats Repository
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Canada E-commerce Market Outlook (2018 to 2032) — full underlying data
LabelUSD Trillion
20180.10257366 USD Trillion
20190.1141940729944 USD Trillion
20200.127069147638839 USD Trillion
20210.141326515881222 USD Trillion
20220.157105715164137 USD Trillion
20230.173787172106256 USD Trillion
20240.19223283274502 USD Trillion
20250.212628432576046 USD Trillion
20260.235179159661566 USD Trillion
20270.260111679640639 USD Trillion
20280.297392598824672 USD Trillion
20290.340003640062644 USD Trillion
20300.388704771454493 USD Trillion
20310.444363986352265 USD Trillion
20320.545123120000005 USD Trillion

Data Source: Wantstats Repository

Wantstats

Market Dynamics

The Canadian e-commerce market is flourishing as it accounts for a significant portion of the country’s retail sales. According to Statistics Canada, Canadian consumers spent approximately $32.7 billion on e-commerce sales in 2018. The market is expected to maintain a steady growth rate over the next several years as Canadians adopt digital technologies and prefer to shop online. The increasing use of smartphones and tablets, and the increased availability of high-speed internet access, have been major drivers in the growth of the e-commerce market in Canada. In addition, the emergence of newer technologies such as artificial intelligence, blockchain, and virtual reality have helped accelerate the growth of online shopping. Moreover, the emergence of several marketplaces, such as Amazon, eBay, Alibaba, and Walmart, has made it easier for consumers to compare prices, find products, and purchase items online, all of which has boosted the growth of online shopping in Canada. It is expected that Canada’s e-commerce market will continue to thrive through 2032. It is expected to reach a total market size of $108.3 billion by 2032, meaning that the current growth of 9.7% should be extended to average more than 19.0% throughout the forecast period of 2018 to 2032.

During this period, mobile commerce is poised to lead the way, accounting for the largest share (43%) of total e-commerce spending in 2032. Furthermore, several marketplaces are expected to continue expanding their presence in the Canadian market, enabling them to capture an increasing share of total retail e-commerce spending. The growth of the e-commerce market in Canada signals that retailers must optimize their digital presence in order to capitalize on the large opportunities presented by this digital transformation. This includes offering competitive prices and wider product selection, as well as driving investments in digital marketing and customer service technologies. Furthermore, retailers need to develop an omnichannel strategy that blends the physical and digital shopping experiences in order to foster customer loyalty and attract new customers. Overall, the demand for e-commerce in Canada is expected to remain strong and the market trends suggest that digital technologies will continue to drive growth in the Canadian e-commerce sector.

Research Methodology

Figures reflect Wantstats’ original market research and forecasting models, compiled as part of the Wantstats research archive and published in 2023.

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Noah Malgeri
Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.
Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.
Joseph Aguayo
Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.
Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.
Peter Groot Koerkamp
Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.
Younghwan Choi
Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.
Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.
Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!
Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.
Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.