Europe Plant-Based Food & Beverages by Product type

Growth Outlook

• The Based Food & Beverages by Product type portion of the Europe Plant market is on a steady long-term growth path. Segment value stands at roughly USD 19537 Mn in 2026 and is projected to reach USD 24383 Mn by 2028 — a gain of about 25% over the forecast period, translating to a CAGR in the double digits.
• Europe has witnessed a surge in demand for plant-based food and beverages in recent years. This trend can be attributed to a significant shift in consumer preferences towards a healthier and more sustainable lifestyle.
• What the regional split looks like (2026): Plant-Based Milk & Derivatives leads, holding roughly 38% of segment value — the single largest regional share. Plant-Based Milk is the second-largest contributor. Plant-Based Meat , Others, Bakery & Confectionery , Plant-Based Yogurt , Sausages & Patties , Plant-Based Juices, Tofu & Tofu Products , Plant-Based Butter , Plant-Based Cheese , Sweet & Savory Snacks , RTD Tea & Coffee, Seitan and Tempeh make up the remainder, in descending order.
• By 2028, Plant-Based Milk & Derivatives alone is expected to reach USD 9231 Mn, with Plant-Based Milk at USD 5542 Mn.

Market Dynamics

Europe has witnessed a surge in demand for plant-based food and beverages in recent years. This trend can be attributed to a significant shift in consumer preferences towards a healthier and more sustainable lifestyle. As a result, there has been an increase in the availability and variety of plant-based products in the market, catering to the growing demand from health-conscious consumers. One of the key reasons for the increasing demand for plant-based food and beverages in Europe is the rising awareness about the health benefits associated with a plant-based diet. Plant-based products are often rich in nutrients, low in calories, and free from harmful additives and preservatives. This makes them a popular choice among consumers looking to improve their overall health and well-being. Additionally, plant-based products are also free from cholesterol and have been linked to a reduced risk of chronic diseases such as diabetes, heart diseases, and certain types of cancer. Another significant factor driving the demand for plant-based products is the growing concern for the environment and animal welfare. The livestock industry has been linked to high levels of greenhouse gas emissions, deforestation, and water pollution, making it a major contributor to climate change.

This has led to a growing number of consumers opting for plant-based alternatives, which have a significantly lower environmental impact. Moreover, plant-based products do not involve the use of animal products, making them a preferred option for consumers who are concerned about animal welfare. The demand for plant-based food and beverages is not limited to a specific product type, with a variety of options available in the market catering to different dietary needs and preferences. The most popular product types include plant-based milks, meat substitutes, and dairy alternatives such as yogurt and cheese. Additionally, there has been a significant increase in the availability of plant-based products in the form of snacks and convenience foods, making it easier for consumers to incorporate them into their daily diet. In conclusion, the demand for plant-based food and beverages is driven by a combination of factors, including increased health consciousness, concern for the environment, and growing awareness about animal welfare. With a diverse range of product offerings and increasing availability, the plant-based market in Europe is expected to witness continued growth in the coming years.

Research Methodology

Figures reflect Wantstats’ original market research and forecasting models, compiled as part of the Wantstats research archive and published in 2024.