Market Dynamics
The future of Europe's poultry feed market looks optimistic, with the implementation of advanced farming techniques and an increasing preference for commercial poultry farming. The European Union is the leading producer of poultry feed in Europe. The market is also characterised by significant regional variations, with different geographies and climatic conditions defining respective regional trends. The rising awareness of livestock nutrition, health and safety, animal welfare, and environmental issues related to livestock has fuelled the complexity in the European poultry feed market. Moreover, advances in enzyme, probiotic and other nutrition enhancers have led to new product introductions, catering to the specific needs of local producers. Currently, raw materials such as wheat, corn and protein meals sourced from the European regions have been increasingly favoured, due to their superior quality and improving availability. This has resulted in the growth of the European livestock feed market as a whole. Furthermore, the growth of the compound feed industry has been aided by the increasing use of specialized feeds such as organic, GMO-free and others to meet the nutritional requirements of the animals, while remaining compliant with the EU health and safety requirements.
Owing to the improvements in production mechanisms, the European poultry feed market is witnessing an emergence of advanced and sustainable production procedures, which do not involve the use of any animal by-products or feed additives. This, in turn, is leading to the use of ready-made feed mixes, as well as specialized feeds, such as high-fat or high-protein feed. These advanced feeds offer enhanced rotational flexibility when compared to traditional hoppers and ensure better growth, health, and productivity for the animals. In the years to come, Europe's poultry feed market is expected to register strong growth, as a result of the increasing adoption of safe feed production practices by several players in the market. Furthermore, increasing concerns regarding animal nutrition and health, coupled with the rising focus towards sustainable farming practices, are expected to drive the demand for specialised poultry feed products in the near future.
