Europe Superfoods Market, By Country
| Label | Fruits | Roots | Vegetables | Herbs | Others |
|---|---|---|---|---|---|
| 2019 | 10049.93 USD Mn | 2616.71 USD Mn | 5437.17 USD Mn | 3841.04 USD Mn | 8185.55 USD Mn |
| 2020 | 10762.91 USD Mn | 2763.91 USD Mn | 5841.61 USD Mn | 4094.34 USD Mn | 8666.45 USD Mn |
| 2021 | 11407.97 USD Mn | 2889.16 USD Mn | 6211.37 USD Mn | 4319.56 USD Mn | 9080.97 USD Mn |
| 2022 | 12133.4 USD Mn | 3030.52 USD Mn | 6627.32 USD Mn | 4572.89 USD Mn | 9546.79 USD Mn |
| 2023 | 12915.2 USD Mn | 3181.33 USD Mn | 7076.71 USD Mn | 4844.92 USD Mn | 10043.01 USD Mn |
| 2024 | 13753.78 USD Mn | 3341.21 USD Mn | 7560.08 USD Mn | 5135.52 USD Mn | 10568.4 USD Mn |
| 2025 | 14656.38 USD Mn | 3511.43 USD Mn | 8081.74 USD Mn | 5447.11 USD Mn | 11126.86 USD Mn |
| 2026 | 15663.67 USD Mn | 3701.07 USD Mn | 8664.51 USD Mn | 5794.43 USD Mn | 11747.12 USD Mn |
| 2027 | 16801.33 USD Mn | 3915.23 USD Mn | 9323.22 USD Mn | 6186.41 USD Mn | 12445.3 USD Mn |
| 2028 | 18055.19 USD Mn | 4149.5 USD Mn | 10050.68 USD Mn | 6617.21 USD Mn | 13207.43 USD Mn |
Data Source: Wantstats Repository
Growth Outlook
- The Europe Superfoods Market, By Product Type market is on a steady long-term growth path. Segment value stands at roughly USD 45571 Mn in 2026 and is projected to reach USD 52080 Mn by 2028 — a gain of about 14% over the forecast period, translating to a CAGR in the mid-single digits.
- Across all 5 series, Fruits sits on top as of 2028: 18. 06B USD, or 35% of everything shown here combined.
- What the regional split looks like (2026): Fruits leads, holding roughly 34% of segment value — the single largest regional share. Others is the second-largest contributor. Vegetables, Herbs and Roots make up the remainder, in descending order.
- By 2028, Fruits alone is expected to reach USD 18055 Mn, with Others at USD 13207 Mn.
Market Dynamics
Across all 5 series, Fruits sits on top as of 2028: 18.06B USD, or 35% of everything shown here combined.
Second place: Others, 13.21B USD, trailing Fruits by 27%.
Fruits: up 80% over the period, 10.05B USD to 18.06B USD.
Others climbs from 8.19B USD (2019) to 13.21B USD (2028), a 61% gain.
Vegetables: 5.44B USD in 2019 to 10.05B USD by 2028, up 85%.
Herbs: 3.84B USD to 6.62B USD, 72% higher by 2028.
Roots grows to 4.15B USD by 2028, from 2.62B USD in 2019 — 59% up.
By rate of change, not size, Vegetables is the standout — 85% growth, faster than the rest of the group.
Combined, all 5 groups add up to 52.08B USD by 2028 — 73% up from 30.13B USD in 2019.
Making Sense Of 5 Series At Once
With 5 series on one chart, the shape that matters is how the ranking shifts over time, not just where each line starts or ends.
The largest series today is not guaranteed to stay largest — check the growth rate of each group, not just its current size, before projecting the ranking forward.
The most practical way to read this is relative: set the Europe Superfoods market figures beside other regions or segments of the same market to see where growth is concentrated.
Figures before the 2018 base year are historical estimates; the years through 2028 are projections built from industry data, company revenues, and primary interviews. Forecasts are revised as new data comes in, so check the full report for the latest assumptions.
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