the gcc power tools market outlook for 2018 to 2032 is one of steady and sustained growth. specifically, the regional market is postulated to grow to usd 8.5 billion by 2032. this level of growth will be largely driven by increasing consumer demand for innovative and efficient power tools that are better suited to fast-paced modern lifestyles. additional impetus will be supplied by rising consumer disposable incomes in the gcc countries, as well as government initiatives to boost and diversify economic infrastructure. at the same time, demand for labor is set to increase, bringing with it a greater need for portable power tools and other engineering solutions, spurring product innovation and increased revenue. furthermore, increasing purchases of power tools from online retailers, as well as the saturation of gcc retail markets by vendors of power tools should further contribute to the area’s growth, as should the entry of chinese manufacturers to the market given their cost-competitiveness. the most popular power tools in the gcc are drills, impact wrenches, angle grinders, jigsaws, chainsaws, and routers. the most instrumental vendors in the region - both in terms of value and volume - are stanley black & decker, makita corporation, bosch, and hilti. the middle east and north africa region is an established market for power tools and dynamics are expected to stay the same. the marketing strategy of companies should focus on offering innovative product designs and the best after-sales service possible to stay competitive in such a dynamic market. companies should also strive to increase their presence in the online marketplace to capitalize on the growing consumer base of online buyers. overall, the gcc power tools market outlook for 2018 to 2032 is seen as positive. increasing demand for power tools, combined with the growth of the online market, and the entry of cost-competitive chinese producers to the gcc should result in steady and sustained growth from 2018 to 2032.
