Global Raisins Market by Packaging Type

Growth Outlook

• The Global Raisins Market by Packaging Type market is on a steady long-term growth path. Segment value stands at roughly USD 2693 Mn in 2026 and is projected to reach USD 2979 Mn by 2028 — a gain of about 11% over the forecast period, translating to a CAGR in the mid-single digits.
• The global demand for raisins has been steadily increasing in recent years due to its numerous health benefits and versatile usage in the food industry. However, in addition to the quality and nutritional value of raisins, the packaging plays a crucial role in determining its demand and market growth.
• What the regional split looks like (2026): Pouches leads, holding roughly 55% of segment value — the single largest regional share. Jars & Bottles is the second-largest contributor. Boxes and Cans make up the remainder, in descending order.
• By 2028, Pouches alone is expected to reach USD 1655 Mn, with Jars & Bottles at USD 919 Mn.

Market Dynamics

The global demand for raisins has been steadily increasing in recent years due to its numerous health benefits and versatile usage in the food industry. However, in addition to the quality and nutritional value of raisins, the packaging plays a crucial role in determining its demand and market growth. The packaging of raisins is driven by various factors, ranging from consumer preferences to the need for food safety and longer shelf-life. The most commonly used packaging type for raisins is the flexible packaging, which includes materials such as bags, pouches, and multi-layer films. These types of packaging offer numerous benefits such as cost-effectiveness, excellent barrier properties, and ease of transportation. Flexible packaging is also convenient for the end-users as it allows for easy storage and portion control. Another popular packaging type for raisins is rigid packaging, which includes materials like plastic jars, tubs, and containers. Rigid packaging offers excellent protection against temperature changes, moisture, and other environmental factors, making it ideal for long-term storage. It also provides better opportunities for branding and marketing, which can positively impact the overall demand for raisins. One of the recent trends in raisin packaging is the use of sustainable packaging materials.

With the increasing awareness of environmental issues, consumers are now more inclined toward sustainable and eco-friendly packaging options. This has led to the development of biodegradable and compostable packaging materials, which not only reduces the environmental impact but also appeals to the environmentally conscious consumers. Additionally, the rise in e-commerce has also impacted the demand for raisins packaging. With the growing trend of online shopping, there is a higher demand for packaging that can withstand the rigors of transportation and protect the product from damage. This has led to the use of sturdy and durable packaging materials, such as corrugated boxes, to ensure the safe delivery of raisins to consumers. Lastly, the demand for premium and gourmet raisins has increased significantly in recent years, leading to a rise in demand for attractive and high-quality packaging. Manufacturers are now emphasizing on packaging designs that can differentiate their products and create a strong brand image. This has further fueled the demand for custom-designed packaging, as well as the use of high-end packaging materials like glass jars and metal tins. In conclusion, the demand for raisins packaging is driven by various factors, including convenience, sustainability, e-commerce, and product differentiation.

As the awareness about the importance of packaging increases, manufacturers are likely to invest more in innovative and sustainable packaging solutions, which will further boost the demand for raisins in the global market.

Research Methodology

Figures reflect Wantstats’ original market research and forecasting models, compiled as part of the Wantstats research archive and published in 2024.