Israel and GCC Tortilla Market, Revenue by Country

Growth Outlook

• The Israel and GCC Tortilla Market, Revenue by Country market is on a steady long-term growth path. Segment value stands at roughly USD 530 Mn in 2026 and is projected to reach USD 583 Mn by 2028 — a gain of about 10% over the forecast period, translating to a CAGR in the mid-single digits.
• Israel and the Gulf Cooperation Council (GCC) countries have witnessed a major increase in demand for tortillas in recent years. This demand has been primarily driven by changing consumer preferences, growing awareness about healthier food alternatives, and an overall increase in the availability and variety of tortilla products.
• What the regional split looks like (2026): GCC Countries leads, holding roughly 76% of segment value — the single largest regional share. Israel is the second-largest contributor.
• By 2028, GCC Countries alone is expected to reach USD 443 Mn, with Israel at USD 140 Mn.

Market Dynamics

Israel and the Gulf Cooperation Council (GCC) countries have witnessed a major increase in demand for tortillas in recent years. This demand has been primarily driven by changing consumer preferences, growing awareness about healthier food alternatives, and an overall increase in the availability and variety of tortilla products. In Israel, the demand for tortillas has been steadily rising due to the increasing popularity of Mexican cuisine and the growing number of Mexican restaurants in urban areas. The country has also seen a rise in the number of health-conscious consumers who are shifting towards tortillas as a healthier substitute for traditional flatbreads. In terms of revenue, Mexico is the largest supplier of tortillas to Israel, with a considerable share in the market. This can be attributed to the country's rich heritage and expertise in tortilla-making techniques. Moreover, the proximity of Mexico to Israel has also made it a preferred supplier due to shorter transportation times and lower costs. The GCC countries, comprising of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates, have also witnessed a surge in demand for tortillas.

This can be attributed to the growing expat population, along with the increasing adoption of western food trends in the region. Mexican cuisine has gained popularity in the GCC region, leading to an increased demand for tortillas as an essential ingredient in dishes such as tacos, quesadillas, and burritos. In terms of revenue, the United States is the largest supplier of tortillas to the GCC countries. The popularity of American-style Tex-Mex cuisine has played a key role in driving the demand for tortillas in the region. Moreover, the high-quality production processes and stringent food safety regulations in the US have also contributed to its dominance in the market. Other major suppliers of tortillas to the GCC countries include Canada and European countries such as Spain and France. These countries are known for their high-quality tortilla products, and their strategic partnerships with local retailers and distributors have further strengthened their market presence. In conclusion, the demand for tortillas in Israel and the GCC countries is expected to continue to grow in the coming years. The market is driven by various factors such as consumer preferences, health concerns, and the availability of diverse and high-quality products from different countries.

The evolving food culture and increasing global connectivity are expected to further drive the demand for tortillas, making it a lucrative market for suppliers.

Research Methodology

Figures reflect Wantstats’ original market research and forecasting models, compiled as part of the Wantstats research archive and published in 2024.