Market Dynamics
Much of the demand for Mobility as a Service (MaaS) offerings in Italy has been spurred by the rapid technological advancements in the country in recent years. Italy's high-speed rail network, its extensive bus networks and its increasing presence of cycling infrastructure and bike share have all made transportation easier for people living in the country. In 2018, Italy saw a 12 percent increase in consumer spending on transportation services, which is an indication of an expanding MaaS industry. This boom in spending was largely driven by enlarged public transportation networks, taxi-hailing apps as well as services like car-sharing and ride-hailing applications. As new technologies are developed, their prevalence is likely to increase in Italy, and the demand for MaaS services is likely to follow. Additionally, as the country's population becomes increasingly mobile, the demand for convenient transportation solutions offered through MaaS is likely to grow. In addition to technological advancements, economic and regulatory policies enacted by the Italian government are likely to have a large impact on the demand for MaaS services.
Regulations that limit the number of vehicles on the road, for example, could limit the number of taxis available in the country and thus drive up the demand for ride-hailing platforms as an alternative form of transportation. Finally, increased consumer awareness of MaaS services is likely to drive up demand for such services in Italy, as more people become aware of the advantages and convenience of using these platforms. Overall, Italy is well-positioned to experience a growth in MaaS offerings over the next fourteen years. While the exact market outlook cannot yet be determined, the combination of technological, economic and regulatory changes, in conjunction with increased consumer awareness, could make for an increasingly dynamic MaaS market in Italy over the coming years.
