Vertical: CNMBase Year: 2017
Market Size (2017)
$3.59B
Projected (2023)
$4.91B
CAGR (2015–2023)
5.2%
Key Players
10+
The global vinyl-acetate-ethylene (VAE) emulsion market is projected to register a high CAGR of 5.44% during the forecast period (2018–2023). The global market, in terms of value, is expected to reach USD 4,910.1 million by the end of 2023. The prominent factors driving the growth of the global market are the surging demand for VAE emulsion in the paints and coatings industry and widespread use of the product as adhesives and sealants in the packaging, textiles, and automotive industries. The paints and coatings segment held major share of the global market in 2017 owing to large-scale consumption of VAE emulsion as a binder for the formulation of environment friendly and water-based paints. Moreover, the product is applicable as an adhesive in architectural coatings owing to its excellent scrub resistance, good hiding characteristics, and gloss and blocking nature. Furthermore, the product provides various advantages in the construction applications such as water resistance, lower water uptake, high durability, and adhesion to different substrates.
However, the fluctuations in the raw material prices are likely to hinder the growth of the global market during the forecast period. Nevertheless, the growing popularity of green buildings is likely to create immense opportunities to the manufacturers of VAE emulsion during the review period. The rising concern regarding the occupant health and well-being, rising sustainable business practices, and stringent environmental regulations are expected to be the key factors responsible for the growing demand for the product in the manufacturing of various construction materials.
Geographically, in 2017, the global market was dominated by the Asia-Pacific market with a share of 43.32%; it is projected to register a high CAGR of 6.20% to reach USD 2,221.1 million by the end of 2023. Robust growth of the construction sector and paints and coatings industry in the emerging economies, such as India, South Korea, and China, is expected to be the key factor driving the global market growth. In addition, the increasing use of the product in the textiles and non-woven applications, coupled with the growing textile industry in Asia-Pacific, is expected to drive growth of the global market in the coming years.
The VAE Emulsion Market market is projected to grow at a CAGR of 5.2% from 2015 to 2023.
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View Subscription PlansVAE emulsion is a milky white vinyl acetate-ethylene copolymer emulsion, wherein the vinyl acetate content ranges approximately between 60% and 95%, and the ethylene content ranges between 5% and 40% of the overall formulation. VAE emulsion is solvent-free and hence a low volatile organic compound (VOC) product. VAE emulsion is mainly used as a binder in the paints and coatings industry and finds a wide range of industrial and commercial applications, such as water-based adhesives, caulks and sealants, textiles and non-woven fabric, packaging, and re-dispersible powders.
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View Subscription Plans1.1 Research Process
Wantstats analysis is based on interviews with industry experts who offer insight into the market structure, market segmentation, technology assessment, competitive landscape (CL), market penetration, as well as the emerging trends. Besides primary interviews (~80%) and secondary research (~20%), their analysis is based on years of professional expertise in their respective industries. Our analysts also predict where the market will be headed in the next five to 10 years, by analyzing historical trends and the current market position. Furthermore, the varying trends in segments and categories in each region are studied and estimated based on primary and secondary research.
1.1 Primary Research
Extensive primary research was conducted to gain a deeper insight into the market and industry performance. For this report, we have conducted primary surveys (interviews) with the key level executives (VPs, CEOs, marketing directors, and business development managers, among others) of the major players active in the market. In addition to analyzing the current and historical trends, our analysts predict where the market is headed in the next five to 10 years.
1.1 Secondary Research
Secondary research was conducted to collect and identify information useful for an extensive, technical, market-oriented, and commercial study of the VAE emulsion market. It was also used to obtain key information about major players, market classification and segmentation according to industry trends, regional markets, and developments related to the market and technology perspectives. For this study, analysts have gathered information from various credible sources, such as annual reports, SEC filings, journals, white papers, corporate presentations, company websites, international organizations of chemical manufacturers, and paid databases. Also, various associations such as The Adhesive and Sealant Council (ASC), American Coatings Association, European Polymer Dispersion Association, Coatings World, and Green Buildings Council (GBC's) have been considered in the study.
1.1 Market Size Estimation
Both the top-down and bottom-up approaches were used to estimate and validate the size of the market and to estimate the size of various other dependent sub-markets of the global VAE emulsion market. The key players in the market were identified through secondary research, and their market contributions in the respective regions were determined through primary and secondary research. This entire process included the study of the annual and financial reports of the top market players and extensive interviews for key insights with industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares splits, and breakdowns were determined using secondary sources and verified through primary sources. All the possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to arrive at the final quantitative and qualitative data. This data has been consolidated, and detailed inputs and analysis by Wantstats added before being presented in this report. The following figure shows an illustrative representation of the overall market size estimation process employed for this study.
Base Year
2017
Historical Period
2015 – 2016
Forecast Period
2018 – 2023
Primary Interviews
150+
Historical data (2015–2017) and forecast period (2017–2023)
Our research process spans primary interviews with industry stakeholders combined with comprehensive secondary data analysis, validated through triangulation across multiple independent sources.
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View Subscription PlansThe competitive landscape offers an analysis of the key developments by the companies operating in the global market between 2016 and 2018. The global market for VAE emulsion is projected to witness significant growth during the forecast period, 2018 to 2023. The global market is projected to register a robust CAGR of 5.44% in the coming years owing to the rising applications of VAE emulsion in adhesives, and re-dispersible powders. The growing demand for the product in the paints and coating industry is expected to drive the global market growth. Moreover, there is widespread use of VAE emulsion in building and construction industry owing to its low VOC content and growing popularity of green buildings. Acrylic emulsion is considered as an alternative to VAE emulsion, which poses a major challenge to manufacturers. Besides, fluctuating raw material prices are expected to hamper the global market growth during the forecast period.
The key manufacturers operating in the global VAE emulsion market are Wacker Chemie AG, Celanese Corporation, Dairen Chemical Corporation, H.B. Fuller Company, and VINAVIL S.p.A. These market players hold majority of the global market share owing to high revenue growth, product development, and diverse product portfolio. Additionally, they are adopting various strategies such as expansion, R&D, acquisitions, and distribution agreements to gain maximum revenue and long-term growth during the assessment period.
The major players are manufacturing significant volume of VAE emulsion and have several manufacturing facilities across the globe. According to Wantstats analysis, the global VAE emulsion market has a huge revenue base in Asia-Pacific, North America, and Europe. China, the US, and Germany are the major countries contributing to the global market growth owing to the growing demand for VAE emulsion in high-performance paints and coatings, and adhesives due to its low VOC content, excellent adhesion, and cohesion balance properties.
The global VAE emulsion market is home to a significant number of tier-1 and tier-2 manufacturers. Most of the manufacturers operating in the global market are tier-1 companies. There is also presence of some small- and medium-scale manufacturers in the global market. Therefore, most of the market players are focusing on investing in capacity expansion, agreements, acquisitions, and product development at their domestic and overseas facilities to meet the rising demand for VAE emulsion.
Wacker Chemie AG, Celanese Corporation, Dairen Chemical Corporation (DCC) account for over 85% of the global market share and are adopting various strategies such as expansion and agreement. For instance, Wacker invested USD 22.59 million to expand its production capacities and R&D capabilities in China, in order to strengthen its market position in the country. In addition to this, Celanese commissioned a new VAE production unit in Jurong Island, Singapore. This expansion will support the surging demand for eco-friendly materials in the Southeast Asia region. Furthermore, DCC signed a distribution agreement with synthomer plc for the exclusive distribution of VAE emulsion polymers to the coating industry particularly in the ASEAN region.
Threat of New Entrants
The players willing to enter the global VAE emulsion market to capture the growth opportunities are the new entrants. The threat of new entrants into the global market is expected to be moderate to high. This is mainly attributed to the lower capital requirement and technical know-how. Furthermore, there is a limited presence of prominent manufacturers, which account for majority of the global market share. This is likely to incentivize the entry of new players in the global market. However, the volatile raw material prices is likely to act as a barrier for the entry of new players in the global market. Intensity of Competitive Rivalry
The intensity of competitive rivalry in the global VAE emulsion market is estimated to be high. The rising demand for low VOC polymer emulsions and stringent government regulations pertaining to the same are likely to favor the development of innovative and eco-friendly products, which is further expected to intensify the rivalry. The key players operating in the global market are adopting various business strategies such as expansion, agreements, and R&D, which is expected to increase the rivalry to relatively high extent during the assessment period.
For instance, in September 2016, Celanese Corporation commissioned a new VAE production unit in Jurong Island, Singapore. This expansion came in line with the surging demand for eco-friendly materials in countries of South-East Asia, including Australia, India, and New Zealand. Threat of Substitutes
Acrylic emulsion is likely to be an effective alternative to VAE emulsion in various applications such as paints and coatings, and adhesives and sealants. These emulsions are VOC compliant and hence pose a threat to the growth of the global market for VAE emulsion during the forecast period. In addition, acrylic emulsion exhibits excellent adhesive and waterproofing properties, making it suitable for use in the textile industry for non-woven fabrics, lamination, and flannelette blankets. However, the competitive cost of VAE emulsion is expected to limit the threat of substitutes to moderate. Bargaining Power of Suppliers
The global market has substantial number of manufacturers and suppliers of VAE emulsion. The global market is projected to witness significant growth during the review period owing to the high demand for the product in the paints and coatings industry. Moreover, the presence of effective alternative in the form of various polymer emulsions, such as acrylic emulsion and polyurethane dispersion, is expected to limit the bargaining power of suppliers. Considering the aforementioned factors, the bargaining power of suppliers is estimated to be moderate during the review period. Bargaining Power of Buyers
The bargaining power of buyers in the global VAE emulsion market is estimated to be high. This is mainly due to large customer base and high product demand in the various end-use industries, including paints and coatings, packaging, and building and construction. Furthermore, the switching cost form VAE emulsion to acrylic emulsion is low, which is likely to limit the bargaining power of buyers.
Market estimates by geography (2023)
InsightAsia Pacific leads with $2.22B by 2023.
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View Subscription Plans| REGION | 2015 | 2017 | 2023 | CAGR | SHARE |
|---|---|---|---|---|---|
| Middle East and Africa | $295.65M | $355.99M | $440.67M | 5.1% | 9% |
| North America | $759.88M | $894.33M | $1.08B | 4.5% | 22% |
| Asia Pacific | $1.40B | $1.74B | $2.22B | 5.9% | 45% |
| Europe | $596.39M | $693.94M | $830.10M | 4.2% | 17% |
| South America | $230.61M | $274.53M | $335.99M | 4.8% | 7% |
| Total | $3.28B | $3.96B | $4.91B | 5.2% | 100% |
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Analytical insights on VAE Emulsion Market covering market dynamics, competitive landscape, and strategic outlook.
The VAE Emulsion Market market is projected to reach $4.91B by 2023, growing at 5.2% CAGR.
1.1 Introduction
The global VAE emulsion market is expected to witness significant growth and register a CAGR of 5.44% during the forecast period, 2018 to 2023. The primary factors projected to drive the growth of the global market are increasing adoption of VAE emulsion in the paints and construction industries and widespread use of the product in formulation of adhesives and sealants for packaging, flooring, and construction applications. The rise in the demand for VAE emulsion in construction of green buildings is likely to create lucrative opportunities to the manufacturers operating in the global market. However, the fluctuations in the prices of crude oil-based raw materials are likely to hamper the global market growth during the review period.
With the rising demand for advanced products, the adoption of high-quality, reliable, and high-performance paints and coatings has increased. In addition, the end users are increasingly emphasizing on the eco-profile of the materials used in paints and coatings. VAE emulsion is gaining popularity as binders in the paints and coatings industry, as it is highly efficient formulation with low VOC emission and cost-effective. VAE emulsion features excellent adhesion and cohesion balance, and comprises vital properties such as flexibility, gloss potential, and toughness. The demand for VAE emulsion in low-odor interior paints is increasing significantly owing to its excellent coalescing properties, reduced use of coalescing solvents, and less formulation cost. Less use of solvents enables the formulation of low VOC and odorless paints. Moreover, VAE emulsion offers coating properties such as low-temperature coalescence and mud cracking, without adding to the overall formulation cost of the paint.
Globally, the demand for solutions with minimal VOC is increasing in the coatings market. VAE copolymer emulsion is widely used in the architectural coatings as it has minimum environmental impact. It is developed without the use of alkylphenol ethoxylate (APEO) containing raw materials or formaldehyde donors, and hence contain low VOC. The VAE copolymers also provide considerable resistance to water, acids, and alkalis owing to their low spatial hindrance, high rotation freedom, and stable structure. Furthermore, the surging demand for highly efficient paints that comply with the stringent environmental regulations is likely to favor the growth of the global VEA emulsion market during the forecast period.
The global paints and coatings industry is mature and projected to witness healthy growth in the coming years. This growth can be attributed to high spending on construction activities globally, particularly residential construction. The architectural paints and coatings industry is one of the major consumers of VAE emulsion. The significant growth of the industry in the major economies of Asia-Pacific—such as China, India, and Japan—Europe, and the Americas is likely to boost the growth of the global VAE emulsion market during the review period.
Green buildings are designed to reduce the overall impact of the living and working environment on human health and nature. It can be achieved through efficiently using water, energy, and other resources and by reducing waste, pollution, and environmental degradation. The quality of air is a vital factor in green buildings. To maintain the air quality, it is essential to reduce VOC and other air impurities such as microbial contaminants. Construction materials and interior finishing products such as paints, coatings, and adhesives used during the design and construction of a building are selected accordingly to reduce the emission of toxic compounds and gases, such as VOC and formaldehyde. By avoiding the use of products that emit toxic compounds and considering environmentally friendly products, such as VAE emulsion, the quality of the interior environment in a building can be enhanced. VAE-based products are used as high-quality binders in construction chemicals, plasters, adhesives, engineered fabrics, and largely in paints and coatings applications. VAE emulsion-based products can be used during the construction of green buildings in insulation materials for flooring and roofing, owing to their excellent resistance to water, heat, and creeps.
As low to zero VOC emissions are achieved with the use of these products, the demand for VAE emulsion in the sustainable constructions is expected to increase during the forecast period. Furthermore, the stringent environmental regulations by the governments across the globe and rising demand for green buildings are expected to propel the growth of the global VAE emulsion market in the coming years.
The rising concern regarding global warming, surging energy consumption, and stringent emission regulations across the globe are estimated to be the prime factors fueling the demand for green buildings. The rapidly growing construction sector in Asia-Pacific and increasing adoption of green buildings in the emerging economies, such as China, India, Singapore, South Korea, and Australia, are further expected to offer lucrative opportunities to the manufacturers of VAE emulsion during the assessment period.
The major raw materials used for manufacturing VAE emulsion are ethylene and vinyl acetate monomer (VAM), which are derived from crude oil. The growth of the global VAE emulsion market is expected to be mainly affected by the fluctuations in crude oil prices. From 2014 to 2015, the crude oil prices witnessed an approximate 65% decline due to low global demand. In 2016, the Organization of the Petroleum Exporting Countries (OPEC) and its allies decided to reduce crude oil production, which resulted in a continuous rise in the prices of petrochemical materials. In 2016, the crude oil prices increased by 45% to reach USD 53.72 from USD 37.04 in 2015 and again declined by 15% in November 2018. These untimely variations in the crude oil prices directly impact the prices of raw materials, which is likely to hinder the growth of the global market in the coming years.
Acrylic emulsion is one of the prime polymeric emulsions used in the paints and coatings industry. The product finds applications in formulations of adhesives and sealants, paints and coatings, construction additives, and furniture and polished wood, among others. Acrylic emulsion is mainly used as a binder and is an effective alternative to VAE emulsion in the paints and coatings, and adhesives and sealants applications. Acrylic-based emulsion also offers low odor and low VOC. The growing use of acrylic emulsion as an alternative to VAE emulsion is expected to be a major challenge for the manufacturers of VAE emulsion during the forecast period.
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Profiles of 108 companies operating in the VAE Emulsion Market market, including revenue, employee count, and market positioning where available.
Showing 108 of 108 companies
Company Headquarters: US Founded: 1887 Workforce: ~ 10,000 Company Working: H.B. Fuller Company (H.B. Fuller) is a pioneer leader who designs, manufactures, and sells sealants, adhesives, and other chemical products, globally. It operates mainly through five business segments, namely, Americas Adhesives, EIMEA, Asia Pacific, construction adhesives, and engineering adhesives. The company offers its products for applications in medical, construction, electronics, energy, transportation, and other industrial sectors. Grouts, sealants, and other related products are offered by the company. Moreover, it offers its products and solutions through various brands, such as Advantra, Clean Melt, EternaBond, and Sesame. H.B. Fuller has its presence in more than 30 countries of the Americas, Europe, the Middle East & Africa, and Asia-Pacific. It has its operation in countries such as the US, the UK, Spain, France, Germany, Czech Republic, Italy, Portugal, Egypt, the UAE, India, and Australia. Ramapo Sales and Marketing, Inc. and Dalton Holdings, LLC, are a few of its subsidiaries.
Company Headquarters: Beijing, China Founded: 1998 Workforce: ~ 5,82,648 Company Working: China Petrochemical Corporation (Sinopec) is a vertically integrated energy and chemical company. This corporation manufactures, markets, stores, and moves petrochemicals, chemical fibers, chemical fertilizers, and other chemical products. Additionally, it takes part in activities including oil and gas exploration, production, extraction, marketing, and oil refining. The company also works as an import and export agency for commodities such as crude oil, natural gas, refined oil products, petrochemicals, chemicals, and other technologies. It also conducts research, development, and application of technology and information. Its product line includes petrochemical products like synthetic resin, synthetic fiber monomers & polymers, synthetic rubber, synthetic fiber, chemical fertilizers, lubricants, and petrochemical intermediates in addition to refined oil products like petrol, diesel, and jet fuel. The business also exports pressure vessels, cables, seamless pipes, drilling and fracturing equipment, and other goods. The company has operations in 23 nations, including Singapore and China.
Company Headquarters: Texas, US Founded: 1918 Workforce: ~7,592 Company Working: Celanese Corporation (Celanese) is a global technology and specialty materials company that manufactures and sells high-performance engineered polymers, acetyl products, thermoplastic polymers, and other chemical-based products. It is one of the leading producers of vinyl acetate-based emulsions. It operates through two main cores, namely materials solutions and the acetyl chain. They are further segmented into four business units—advanced engineered materials, consumer specialties, industrial specialties, and acetyl intermediates. Under the industrial specialties segment, it manufactures VAE emulsions that serve various industries, such as paints and coatings, adhesives, packaging, and others. Celanese’s production sites of emulsion are in China, Singapore, Canada, Germany, Singapore, the Netherlands, Sweden, and the US
Company Headquarters: Munich, Germany Founded: 1914 Workforce: ~13,811 Company Working: Wacker Chemie AG (Wacker) offers specialty chemicals across the globe. The company operates through five business segments, namely Wacker polymers, Wacker silicones, Wacker biosolutions, Wacker polysilicon, and others. The Wacker silicones segment provides emulsions, elastomers, sealants and resins, silanes, silicones, silicone fluids, and pyrogenic silicas for use in construction, paints and coatings, chemicals, cosmetics, textiles and leather, and paper industries as well as film coatings applications. Wacker has a significant presence in Europe, the Americas, and Asia. It has 15 technical centers and operates through 23 production sites, out of which nine are in Europe, seven in the Americas, and seven in Asia.
Company Headquarters: Shanghai, China Founded: 1996 Workforce: ~500 Company Working: Richest Group Limited (Richest Group) is a major global chemical manufacturer and supplier. It primarily operates through segments such as alloy products, OLED intermediate, rare earth product, amino acids, rubber and plastic, food additives, pesticide, solvent, inorganic salt, plant extract, water treatment, and other products. Under the other products segment, it manufactures manganese dioxide, furfuryl alcohol, VAE emulsion, sodium hydroxide, bromoethane, and pine oil, among others. It has international trade relations with major companies in the US, Germany, South Korea, Japan, New Zealand, Chile, and India, among others. It has two R&D laboratories in Shanghai and Wuhan, and three production sites in Zhejiang, Jiangsu, and Shandong.
Company Headquarters: New Delhi, India Founded: 1992 Workforce: ~73 Company Working: Benson Polymers Limited (Benson) is a leading manufacturer and exporter of a wide range of adhesive products. It provides a varied range of well-known consumer and industrial brands of adhesives. It operates through various product segments, namely cyanoacrylate adhesive, CA glue non-blooming, instant wood glue, wood seal, PVC door and window glue, finger nail glue, cyanoacrylate adhesive in gel, consumer pack CA glue, and water-based emulsion. Under the water-based emulsion segment, it provides wood emulsion and VAE emulsion. It supplies the products to various end-use industries such as adhesives and sealant, paints and coatings, and construction.
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Sales Operations & Pricing Manager, Intel
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Sales Leader, Bamberg
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Account and Business Manager, EFS-Holland BV
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Senior Retail Manager, LG Chem
We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.
Management Consultant, Level 21
I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.
Group Product Manager HVAC & Fire Protection GMA, Rockwool
I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!
R&D Director, Seojin
Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.
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Historical performance and future projections (2020–2030, USD Billion)
Market Size (USD Mn)
