BAYERISCHE MOTOREN WERKE AG Overview
Company Headquarters: Germany
Founded: 1916
Workforce: ~134,682
Company Working: Bayerische Motoren Werke AG (BMW) is the parent company of the BMW Group, engaged in the manufacturing of automobiles and motorcycles. Its sales network comprises around 3,400 BMW, 1,580 MINI, and 140 Rolls-Royce dealerships worldwide. The company operates through four reportable Business segments namely automotive, financial services, motorcycles, and other entities. The automotive segment develops, manufactures, assembles, and sells Cars and mobility services. Mobility as a service market falls under this segment. It also sells automotive spare parts and accessories. The financial services segment focuses primarily on Car leasing, fleet Business, multi-brand Business, retail customer and dealer financing, customer deposit Business, and insurance activities. The motorcycles segment manufactures, assembles, and sells BMW brand motorcycles, spare parts, and accessories. The other entities segment comprises holding and group financing companies that include BMW Services Ltd, BMW (UK) Investments, and Bavaria Lloyd Reiseburo, which are not allocated to the other segments. Geographically, the company operates across the Americas, Europe, Asia-Pacific, and the rest of the world.



