ICTJul 24, 2026

Booking Holdings Inc.

Company Profile Analysis

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Year Founded & Workforce

1996-12-31

24,000 Employees

Industry

ICT

Services

Booking Holdings Inc. Overview

Company Headquarters: US

Founded: 1997

Workforce: ~24,000

Company Working: Booking Holdings Inc. specializes in online travel and related services in the US and the Netherlands, among other countries. The company mainly operates through booking.com, priceline.com, KAYAK, agoda.com, rentalcars.com, and OpenTable brands. The brand booking.com can be used for booking online accommodation reservations services. The priceline.com offers consumers hotel, rental car and airline ticket reservation services, as well as vacation packages and cruises services mainly in the US. KAYAK provides an easy way to search and compare online price and allows consumers to search and compare travel itineraries such as accommodation reservation, airline ticket, and rental car reservation information, from various travel Websites. The online accommodation reservation service—agoda.com— mainly caters to consumers in Asia-Pacific. The online rental car reservation service, rentalcars.com, operates primarily under a merchant model. OpenTable is a brand for booking online restaurant reservations. Moreover, through its online travel companies, the company connects with its customers, offering them various services.

Strategy

Booking Holdings aims at providing consumers with better affordability a variety of products that are compatible with any device and can be availed regardless of time or place. The company focuses on continuous innovation and commits to serve both consumers and its travel service provider and restaurant partners with the best services. The company emphasizes expanding its service offerings in the market for enhancing online growth. Furthermore, the company aims at adopting advanced technologies to ensure consumer satisfaction. It also focuses on partnership and collaboration with travel service providers and restaurants to expand its services; this helps the company increase its customer base and strengthen its position in the market.

Company Snapshot

$9.22M

Revenue

24,000

Employees

1996-12-31

Founded

Headquarters

SWOT Analysis

Strengths

Improving cash reserves
Diversified geographic presence

Weaknesses

Decline in operational performance
Increasing debts

Opportunities

Growing global travel and tourism industry
Strong growth in the global hotels and motels industry

Threats

Intense competition
Stringent regulations and legal uncertainties

Product Offering

Booking Holdings Inc.
- Online Travel

Financial Performance

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About the Author

Wantstats Research Team

Wantstats' research desk profiles Booking Holdings Inc. as part of our ongoing coverage of the ICT sector, drawing on public company data, filings, and market intelligence.

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I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.

Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.

Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.

Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.

Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.

Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.

Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Booking Holdings Inc.

Company Headquarters: US Founded: 1997 Workforce: ~24,000 Company Working: Booking Holdings Inc. specializes in online travel and related services in the US and the Netherlands, among other countries. The company mainly operates through booking.com, priceline.com, KAYAK, agoda.com, rentalcars.com, and OpenTable brands. The brand booking.com can be used for booking online accommodation reservations services. The priceline.com offers consumers hotel, rental car and airline ticket reservation services, as well as vacation packages and cruises services mainly in the US. KAYAK provides an easy way to search and compare online price and allows consumers to search and compare travel itineraries such as accommodation reservation, airline ticket, and rental car reservation information, from various travel Websites. The online accommodation reservation service—agoda.com— mainly caters to consumers in Asia-Pacific. The online rental car reservation service, rentalcars.com, operates primarily under a merchant model. OpenTable is a brand for booking online restaurant reservations. Moreover, through its online travel companies, the company connects with its customers, offering them various services.

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