Brother Industries, Ltd. Overview
Company overview
Company Headquarters: Nagoya, Japan
Founded: 1908
Workforce: ~35,093
Company Working: Brother Industries, Ltd. (Brother Industries) is a multinational electronics and electrical equipment company. It is a manufacturer and distributor of printers, multifunction printers, desktop computers, sewing machine, and other computer related electronics. It operates through six business segments namely, printing & solutions, personal & home, machinery, network & contents, domino, and others. The company offers its products under the brand, Brother while forming agreements with OEMs other companies. The printing & solutions segment is comprised of development and distribution of communication and printing equipment, such as printers and electronic stationary products.
Brother Industries operates across Europe, the Middle East & Africa, Asia, North America, and South America. Some of the subsidiaries of the company are Brother International Corporation, Brother International Corporation (Canada) Ltd., Brother International (Aust) Pty Ltd., Brother International GmbH, Brother Industries Technology (m) Sdn Bhd, and Brother France SAS.
Strategy
Brother Industries is focusing on expanding its printing business. It has been planning to bring reforms in business, its operational strategy, and recruiting. The company focuses on environmental activities and execution strategies. For instance, in March 2018, the Industries, Ltd. planned the Brother Group Environmental Vision 2050 as a plan to overcome worldwide environmental issues. The company is looking at bringing in transition in its business strategy by focusing on a portfolio-based multi business enterprise. It has been investing in industrial printing, factory automation, and solution fields in order to strengthen its share of industrial applications.



