Coty, Inc. Overview
Company Headquarters: England, UK
Founded: 1904
Workforce: ~20,000
Company Working: Coty, Inc. (Coty) manufactures and distributes beauty products. The company offers fragrances, color cosmetics, hygiene, sun care, and skin treatment products. Coty supplies its products to departmental stores, specialty retailers, mass-market retailers, and duty-free shops in airports worldwide. It operates through three divisions, namely, Coty Consumer Beauty, which is focused on color cosmetics, retail hair coloring and styling products, body care and mass fragrances sold primarily through mass retail channels under brands such as Covergirl, Max Factor and Rimmel; Coty Luxury, which focuses on premium fragrances and skincare products with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and Philosophy; and Coty Professional Beauty, which focuses on servicing salon owners and hair and nail professionals with brands such as Wella Professionals, Sebastian Professional, OPI, and ghd.
Strategy
The company is emphasizing to enhance the presence in the across various regions to mark their strong geographical footprints. The company has its strong presence in U.S. and has a strong strategic focus on expansion. The company is also found to invest hugely on R & D to bring innovations in their product range. For instance, the company offers wide range of mascara under its various brands. This shall help gaining the attention of mass consumers towards the company’s product offerings.



