Coway Co., Ltd Overview
Company Headquarters: South Korea
Founded: 1989
Workforce: ~4,900
Company Working: Coway Co., Ltd manufactures and sells water purifiers, air purifiers, bidets, water softeners, mattresses, cosmetics, and other life convenience products. It also manufactures systems for wastewater treatment, water treatment, water reuse systems, and water filtration. The company operates through the business segments of home wellness appliances, cosmetics, and others. Additionally, it also works with environmental pollution prevention facilities and provides services for water analysis and environmental technology research.
Coway Co., Ltd has its operations primarily in countries, such as the US, China, Malaysia, and the Netherlands. It has various subsidiaries such as Woongjin Coway Co., Ltd, Saehan Environment Work, Woong Jin Coway Living Goods Co., Ltd., and Woongjin Ho-wi Home Appliance Co., Ltd. A few of the company’s major competitors are Braun, Acuity Brands, and Acclaim Lighting.
Strategy
Coway Co., Ltd focuses on market penetration by ensuring superior customer service, technical innovation, and quality consistency. It concentrates on product development and leveraging longstanding relationships with key distributors and end-users to strengthen its distribution network. The company has been working on building manufacturing facilities in China and India to grow its cosmetics and water treatment solutions businesses. Additionally, it also focuses on mergers and acquisitions to enhance its business segments.



