Digital Ally, Inc. Overview
Company Headquarters: US
Founded: 2000
Workforce: ~100
Company Working: Digital Ally is a leading provider of digital video imaging and storage products for law enforcement, security, and commercial applications. The company offers in-car digital video/audio recorder contained in a rear-view mirror for use in law enforcement and commercial fleets; a system that provides law enforcement customers with audio/video surveillance from multiple vantage points and hands-free automatic activation of body-worn cameras and in-car video systems; a miniature digital video recording system designed to be worn on an individual’s body; and cloud storage solutions for cloud-based fleet management and driver monitoring/training applications. The company sells only one digital audio/video body-worn camera system of the company—FirstVU HD—that is a body-worn camera primarily designed for law enforcement end-users with an average selling price of USD 595. The key competitors of Digital Ally in the body-worn camera market are Axon, Reveal Media, and WatchGuard.
Strategy
Digital Ally Inc. has largely adopted an organic growth strategy. It is involved in various innovations and research & development to develop a strong market presence and comprehensive product portfolio. The research & development expenses of the company amounted to USD 1.4 million in 2018. The company intends to reach new customers and increase sales to existing customers by providing access to new solutions that address customers’ needs. Furthermore, the company is also focusing on monetizing its patent portfolio and related patent infringement litigation to address its near-term and long-term liquidity and operational issues.




