facebook Overview
Facebook is an American For-profit corporation and an online social media and social networking service. Facebook enables users to create pages related to entertainment, sports, business, finance, hobbies, culture and number of other categories. Facebook partnered with AXA group to develop advertising and profitable relationship in the digital and social platform. Facebook currently owns many applications and services such as Pagemodo Pagebuilder, RSS Graffiti, Huddle, and more. It is the world’s most extensive social network with over 1.32 billion monthly active users. Facebook is on the verge to become one of the fastest companies to capture market value of nearly USD 250 billion in the Standard & Poor's 500 Index. Facebook divided its business segments into Mobile advertising, Instagram, and WhatsApp by revenue. Almost 70 percent of the Facebook revenue comes from mobile advertising. Facebook's app-based approach engages with the usage preference of millennials, and it also helps users on the site even as they explore videos and news articles.
Strategy
Facebook Inc. follows both organic as well as inorganic strategies to enhance its product portfolio and increase its customer base. The company primarily focuses on generating revenue from selling advertising placements to marketers across the globe. It is also investing heavily in research and development and focusing on innovation to design machine learning tools and platforms. The company is continuously developing its machine learning portfolio with updated features to increase its consumer satisfaction. Facebook also aims at increasing security and maintaining the integrity of its products to further increase its market share.
