Food & BeveragesJul 17, 2026

General Mills, Inc.

Company Profile Analysis

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General Mills, Inc. - Food & Beverages showcase

Year Founded & Workforce

1865-12-31

40,000 Employees

Industry

Food & Beverages

Services

General Mills, Inc. Overview

Company Headquarters: Minnesota, US

Founded: 1866

Workforce: ~40,000

Company Working: General Mills, Inc. (General Mills) manufactures and sells branded consumer foods across the world. The company operates through nine business segments, including snacks, cereals, convenient meals, yogurt, dough, baking mixes and ingredients, pet, super-premium ice cream, and others. The company operates in the ice cream market through the brand Häagen-Dazs. It promotes its products directly, as well as through grocery stores, mass merchandisers, e-commerce retailers, restaurants, and convenience stores. It operates 507 leased and 372 franchise branded ice cream parlors.

Strategy

General Mills focuses on new product launches and the expansion of its products offering via mergers and acquisitions. Due to stiff competition in the market, the company is emphasizing on promotion activities to attract new customers and retain the existing customer base. Moreover, it has a global presence, and its products offering vary as per the region. It is also involved in strategic business acquisitions and mergers for the expansion of its business. It also emphasizes research and development through investments in innovation centers. The company’s R&D initiatives are aimed at product development. It also develops advanced scientific techniques and formulae to produce high-quality and safe food products.

Company Snapshot

$15,619.8M

Revenue

40,000

Employees

1865-12-31

Founded

Minnesota, US

Headquarters

SWOT Analysis

Strengths

Large customer based in the domestic market
Wide product portfolio
Strong R&D investments—USD 221.9 million in 2019
Large consumer base
Focused on R&D
Diverse distribution network

Weaknesses

No recent developments related to the global frozen food market
Limited products in the market
Weaken profitability

Opportunities

Focus on advertisement campaigns
New product development in plant-based food segments
Expansion in growing markets

Threats

Currency exchange rate fluctuations
Intense market competition
Fluctuation in currency exchange rate

Key Developments

Date	Approach	Development
January 2020	Expansion	301 Inc., the venture arm of General Mills along with other ventures, has invested more than USD 32 million into Gathered Foods Corp., a New York-based start-up of plant-based seafood. The company will use these funds to expand its production capacity and expand its brand across three continents.
December 2019	Product Launch	General Mills launched a dairy-free yogurt and desserts under the name ‘Oui’ by the Yoplait brand. It is one of the first plant-based yogurts in the U.S market.
October 2018	Acquisition	General Mills acquired Kite-hill, a plant-based food brand for USD 40 million. Kite hills are engaged in the production of plant-based cheese and milk products.

Product Offering

General Mills, Inc.
- Pillsbury
- Jus-Rol
- Cascadian Farm
- Häagen-Dazs
- Other Products
- Yoplait
- Lärabar
- Kite-Hill
- Beyond Meat
- Good Catch

Financial Performance

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About the Author

Wantstats Research Team

Wantstats' research desk profiles General Mills, Inc. as part of our ongoing coverage of the Food & Beverages sector, drawing on public company data, filings, and market intelligence.

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I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.

Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.

Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.

Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.

Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.

Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.

Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

General Mills, Inc.

Company Headquarters: Minnesota, US Founded: 1866 Workforce: ~40,000 Company Working: General Mills, Inc. (General Mills) manufactures and sells branded consumer foods across the world. The company operates through nine business segments, including snacks, cereals, convenient meals, yogurt, dough, baking mixes and ingredients, pet, super-premium ice cream, and others. The company operates in the ice cream market through the brand Häagen-Dazs. It promotes its products directly, as well as through grocery stores, mass merchandisers, e-commerce retailers, restaurants, and convenience stores. It operates 507 leased and 372 franchise branded ice cream parlors.

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