Grupo Calvo Overview
Company Headquarters: Spain
Founded: 1940
Workforce: ~ 5,078
Company Working: Grupo Calvo is a Spanish company that is one of the leading producers of canned tuna and other seafood products in the world. Grupo Calvo produces a wide range of seafood products, including canned tuna, sardines, mackerel, and anchovies, as well as fresh and frozen fish, ready-to-eat meals, and pet food. Its products are sold in over 70 countries around the world, with the company's largest markets being Spain, Italy, the United States, and Portugal. The company sources its tuna from fisheries that are certified by the Marine Stewardship Council (MSC) and has also established a "Friends of the Sea" program to promote sustainable fishing practices. In addition, the company has invested in renewable energy and waste reduction initiatives to minimize its environmental impact.
Strategy
Grupo Calvo is committed to providing high-quality canned tuna that meets customer expectations. To achieve this, the company sources its tuna from certified fisheries and uses advanced processing techniques to maintain the fish's freshness and flavor. The company has introduced new packaging technologies that make its canned tuna products more convenient and easy to use. For example, the Easy Flip (Vuelca Fácil) packaging is designed to make it easier for consumers to open and use canned tuna, while the Easy Open (Anilla) packaging is designed for easy opening without the need for a can opener. While canned tuna remains the company's core product, Grupo Calvo has expanded its product line to include other seafood products, such as sardines, mackerel, and ready-to-eat meals. This diversification helps the company mitigate risks and cater to different customer preferences.
