Food & BeveragesJul 17, 2026

Hoyu Co., Ltd

Company Profile Analysis

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Hoyu Co., Ltd - Food & Beverages showcase

Year Founded & Workforce

1904-12-31

1,033 Employees

Industry

Food & Beverages

Services

Hoyu Co., Ltd Overview

Company Headquarters: Nagoya, Japan

Founded: 1905

Workforce: ~1,033

Company Working: Hoyu Co., Ltd is a manufacturer and distributor of hair coloring products, haircare products, and home medical supplies. The company markets products targeting various age brackets in more than 70 countries. It markets its products under brands such as Bigen, CIELO, Beautylabo, Beauteen, Men's Bigen, and Beauteen. The company has operations in the US, Canada, Mexico, Brazil, Venezuela, the UK, France, Australia, South Korea, Hong Kong, China, Taiwan, the Philippines, Indonesia, Singapore, Malaysia, Thailand, India, Pakistan, Saudi Arabia, and Egypt.

Strategy

Hoyu Co., Ltd invests in R&D by opening research facilities. The company is focused on product launches to widen its portfolio. It also forms subsidiaries in various countries to expand its business operations globally. For instance, in 2011, the company established Hoyu Cosmetics B.V. in the Netherlands and Hoyu Shanghai Corporation in China; in 2007, it established Taiwan Hoyu Cosmetics Co., Ltd. in Taiwan and Hoyu Malaysia Sdn. Bhd. in Malaysia.

Company Snapshot

$388M

Revenue

1,033

Employees

1904-12-31

Founded

Nagoya, Japan

Headquarters

SWOT Analysis

Strengths

Wide product portfolio
Strong in-house R&D facility
Presence in more than 70 countries

Weaknesses

Limited product diversification

Opportunities

Focus on natural and organic personal care products
Investments in marketing

Threats

Strong competition from global industry players
Fluctuating raw material prices

Key Developments

Date	Approach	Development
2017	Expansion	The company opened its Tokyo Lab institute for general research.
2017	Product Launch	Hoyu Co., Ltd launched the Men's Bigen One Touch Color, a hair color product for men.
2016	Expansion	Hoyu Co., Ltd opened a basic research innovation center.

Product Offering

Hoyu Co., Ltd
- Men's Hair Color

Financial Performance

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About the Author

Wantstats Research Team

Wantstats' research desk profiles Hoyu Co., Ltd as part of our ongoing coverage of the Food & Beverages sector, drawing on public company data, filings, and market intelligence.

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Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.

Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.

Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.

Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.

Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.

Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.

Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Hoyu Co., Ltd

Company Headquarters: Nagoya, Japan Founded: 1905 Workforce: ~1,033 Company Working: Hoyu Co., Ltd is a manufacturer and distributor of hair coloring products, haircare products, and home medical supplies. The company markets products targeting various age brackets in more than 70 countries. It markets its products under brands such as Bigen, CIELO, Beautylabo, Beauteen, Men's Bigen, and Beauteen. The company has operations in the US, Canada, Mexico, Brazil, Venezuela, the UK, France, Australia, South Korea, Hong Kong, China, Taiwan, the Philippines, Indonesia, Singapore, Malaysia, Thailand, India, Pakistan, Saudi Arabia, and Egypt.

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$4,950