Mars, Incorporated Overview
Company Headquarters: Virginia, US
Workforce: ~125,000
Company Working: Mars, Incorporated is one of the leading manufacturers of chewing gums, mints, chocolates, and fruity confections. The company operated through different subsidiaries such as Wrigley Company, Pedigree Petfoods, Banfield Pet Hospital, Nutro products, and others. Mars, Incorporation has four business segments, which include pet care, Mars Wrigley, food, edge. Under the pet care segment, the company offers BluePearl, Pet Hospitals, AniCura, VCA, Linnaeus, and Pet Partners. The other leading brands from the consumable segment includes Snickers, Twix, Whiskas, Milky Way, Pedigree, Royal Canin, IAMS, Extra, Orbit, Dove, Skittles, Uncle Ben’s, m&m’s, and Cocoavia. Geographically the company operates in 80 countries.
Strategy
Mars, Incorporated, focuses on steady product launches to increase its product line and to increase its customer base and economic outcomes across its various business segments. It also focuses on expanding its presence in various regions through mergers and acquisitions.



