Nautilus, Inc Overview
Company Headquarters: Washington, United States
Founded: 1986
Workforce: ~521
Company Working: Nautilus, Inc. (Nautilus) is one of the global manufacturers and distributors of home fitness equipment and connected solutions. Nautilus, Schwinn, Bowflex, and JRNY are the range of brands the company is currently operating in the global market through direct sales and retail sales. Under the retail business operations, the company offers Nautilus, Bowflex, and Schwinn through e-commerce retailers, independent retailers, specialty retailers, and warehouse stores and the direct business segment comprises the sales through the company’s e-commerce stores where the majority of the sales are driven through a mix of traditional and digital media-based marketing strategies.
Bowflex is dedicated to cardio and strength training products that also have connected-fitness solution equipment. Velocore, Max Trainer, Select Tech, and C6, among various others, are some of the well-known brands under Bowflex. Schwinn brand houses a variety of exercise bikes, treadmills, and rowers and it was started as a bicycle company in 1895 as Arnold, Schwinn & Company which became part of Nautilus post its acquisition. Nautilus brand houses specialized cardio equipment comprising four broad categories of equipment including upright bikes, treadmills, recumbent bikes, and ellipticals. JRNY is a digital platform that offers personalized workout videos and entertainment choices for training. The company sells its product across Asia, Europe, the US, and Canada.
