AutomotiveJul 16, 2026

Niu International

Company Profile Analysis

Book Demo Subscribe Now

Year Founded & Workforce

2013-12-31

Industry

AutomotiveB2BB2C

Services

Niu International Overview

Company Headquarters: China

Founded: 2014

Workforce: NA

Company Working:

Niu International designs, manufactures, and sells high-performance electric scooters. It offers electric scooters under three categories, namely N, M, and U. Furthermore, the company sells spare parts and offers after-sale services through retail dealers as well as overseas operations and independent distributors.

It has sales offices located in Germany, the UK, France, Belgium, Austria, Italy, Finland, Sweden, India, Vietnam, and Malaysia.

Strategy

Niu International is focusing on developing sustainable energy sources. It actively seeks growth opportunities by continuously investing in research and development to upgrade its technology and expand its production capacity. This will help the company to maintain its leading position in the energy vehicle industry. It is emphasizing on product development and expanding its product portfolio. For instance, in June 2018, Niu International launched two new electric scooters named the NGT and M+, which offer an improved powertrain, wide riding distance, and long battery life.

Company Snapshot

$113.9M

Revenue

2013-12-31

Founded

China

Headquarters

SWOT Analysis

Strengths

Wide supply chain and distribution network
High focus on research and development

Weaknesses

Limited presence in the Middle East & Africa

Opportunities

Expansion in untappedregions
Scope for development of electric scooters used for parcel delivery
Strategic mergers and acquisitions

Threats

Currency exchange rate risks
Fluctuating raw material costs

Product Offering

Niu International
- NGT
- M+
- N-Series
- M-Series
- U-Se

Financial Performance

A plan for every need

Forecast+

Get unlimited access to forecasts, charts, and company data across every research report on Wantstats.

USD200/mo

About the Author

Wantstats Research Team

Wantstats' research desk profiles Niu International as part of our ongoing coverage of the Automotive sector, drawing on public company data, filings, and market intelligence.

Powering the world's best teams.
From next-gen startups to established enterprises.

See our work in action

Start your data driven journey with us!

Book a Demo Now

What our clients say

Trusted by forward-thinking businesses
for data-driven intelligence

Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.

Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.

Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.

Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.

Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.

Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.

Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.

Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.

Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.

Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.

Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.

Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.

Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Niu International

Company Headquarters: China Founded: 2014 Workforce: NA Company Working: Niu International designs, manufactures, and sells high-performance electric scooters. It offers electric scooters under three categories, namely N, M, and U. Furthermore, the company sells spare parts and offers after-sale services through retail dealers as well as overseas operations and independent distributors. It has sales offices located in Germany, the UK, France, Belgium, Austria, Italy, Finland, Sweden, India, Vietnam, and Malaysia.

Starting from

$4,950