PEPSICO, INC Overview
Company Headquarters: Purchase, New York, US
Founded: 1898
Workforce: ~267,000
Company Working: PepsiCo, Inc. is a leading global food & beverage company with a complementary portfolio of brands, including Frito-Lay, Gatorade, Pepsi-Cola, Quaker, and Tropicana, Aquafina, and Bubly. The company markets, distributes, and sells a wide variety of convenience beverages, foods, and snacks, serving consumers in more than 200 countries and territories through operations, authorized bottlers, contract manufacturers, and other third parties. Its offers flavored water through its Aquafina and Bubly brands. The company operates through six divisions—Frito-Lay North America; Quaker Foods North America; North America Beverages; Latin America; Europe Sub-Saharan Africa.
Strategy
PepsiCo Inc. is focused on R&D for product innovation and to remain sustainable in the highly competitive market. The company is actively participating in promotional activities to retain its customers. Moreover, it considerably invests in the expansion of its production capacity in the emerging markets. The company is focused on marketing strategies and distribution channels to strengthen its position in emerging economies such as India and China. It is taking several initiatives to strengthen its presence in the beverages market.



