Prada S.p.A. Overview
Company Headquarters: Milan, Italy
Founded: 1913
Workforce: ~13,197
Company Working: Prada S.p.A. manufactures and markets bags, shoes, perfumes, ready-to-wear clothes, sunglasses, and various accessories, including wallets, hats, socks, and jewelry. The company sells its products under five brands—Prada, Miu Miu, Church’s, Car Shoe, and Marchesi 1824. It owns around 22 factories and operates in over 70 countries. In 2018, Prada accounted for 83% of the revenue share, while Miu Miu , Church’s, and the other brands accounted for 15%, 25%, and 1%, respectively. The sales channels of the company are retail and wholesale, with the retail channel accounted for a revenue share of 82%, while the wholesale channel accounted for the remainder in 2018.
Strategy
Prada S.p.A. focuses on strategic investment opportunities. It emphasizes strengthening its innovative capabilities to align its offerings with changing consumer preferences. To gain customer confidence, the company is focusing on product quality and adopting a competitive pricing strategy. Additionally, it also plans to launch environmentally sustainable bags such as a range of six recycled nylon bags in a new initiative dubbed Re-Nylon. The collection includes belt bags, shoulder bags, and two backpacks, which will be refashioned and remade from ocean plastics, fishing nets, and textile fiber waste.



