Wantstats
Food & Beverages

Shiseido Co., Ltd.

Company Profile Analysis

Book DemoSubscribe Now
ESOMAR 23 Corporate BadgeISO Certifications Badge
Shiseido Co., Ltd. - Food & Beverages showcase

Year Founded & Workforce

1871-12-31

44,000 Employees

Industry

Food & Beverages

Services

S

Shiseido Co., Ltd. Overview

Company Headquarters: Japan

Founded: 1872

Workforce: ~44,000

Company Working: Shiseido Co. Ltd is a Japanese multinational personal care company that specializes in skincare, cosmetics, and fragrance products. The company was founded in 1872 by Arinobu Fukuhara and is headquartered in Tokyo, Japan. Shiseido operates in more than 120 countries and has a diverse portfolio of brands that cater to different markets and consumer segments. Some of its most popular brands include Shiseido, NARS, bareMinerals, Clé de Peau Beauté, and Anessa, among others. In addition to its beauty and personal care products, Shiseido also offers healthcare products, such as functional foods and supplements, and operates a chain of spas and salons in Japan. Shiseido has a strong commitment to sustainability and social responsibility. The company has set targets to reduce its environmental footprint and has implemented various initiatives to promote diversity, inclusion, and gender equality. In recent years, Shiseido has focused on expanding its presence in the global market through strategic acquisitions and partnerships. In 2018, the company acquired the skincare brand Drunk Elephant, and in 2020, it announced a partnership with the tech company Accenture to develop new digital solutions for its customers. Overall, Shiseido Co. Ltd is a leading player in the global personal care industry, with a strong focus on innovation, sustainability, and social responsibility.

Strategy

The company has a strong presence in the global market and operates in over 120 countries worldwide. Shiseido has a well-defined strategy that focuses on innovation, sustainability, and diversification. Innovation is a key part of Shiseido's strategy, and the company invests heavily in research and development to stay ahead of its competitors. The company has several research and development facilities around the world, and its scientists work on developing new and innovative products to meet the evolving needs of its customers.

Sustainability is another important part of Shiseido's strategy. The company is committed to reducing its environmental impact and has set ambitious goals to achieve this. For example, Shiseido aims to reduce its greenhouse gas emissions by 50% by 2030 and to use 100% renewable electricity in its operations by 2020. In addition to innovation and sustainability, Shiseido is also focused on diversification. The company has a broad portfolio of brands and products, ranging from skincare and makeup to fragrances and haircare. Shiseido has made several strategic acquisitions in recent years to expand its product offerings and reach new customers

Company Snapshot

$8,443.59M

Revenue

44,000

Employees

1871-12-31

Founded

Japan

Headquarters

SWOT Analysis

Strengths

  • Strong manufacturing capability
  • Steady revenue growth
  • Strong brand image
  • Wide range of product offerings
  • Innovative product development
  • Strong distribution network

Weaknesses

  • Limited presence outside of Japan
  • High product prices
  • Limited global presence
  • Dependence on Japan market

Opportunities

  • Introduction of new product lines
  • Expansion into emerging markets
  • Growth in online sales
  • Focus on sustainability

Threats

  • Emerging competitors
  • Regulatory constraints
  • Intense competition
  • Raw material procurement risk

Key Developments

DateApproachDevelopment
–Product LaunchThe company launched the Anessa product line, which includes skin care products, with a focus on sun care protection. This has helped broaden the company’s product portfolio.
August, 2022InvestmentJiangsu Trautec Medical Technology, a China-based supplier of biomaterials that use recombinant collagen 2, has received an investment of RMB100m from the Shiseido Beauty Innovations Fund. This fund was co-established by Shiseido China Co Ltd and Boyu Capital and this investment is its first in Trautec, with Shiseido being the lead investor. In addition to the investment, Shiseido will enter into a strategic partnership with Trautec to work together in various areas, including research and development, raw material supply, and sales channels. This partnership aims to accelerate breakthroughs in functional skin care.

Product Offering

  • Shiseido Co., Ltd.
    • Mascara
    • Sun Protection Products
    • Global Collagen Ingredient Market

Financial Performance

A plan for every need

Forecast+

Get unlimited access to forecasts, charts, and company data across every research report on Wantstats.

USD200/mo

About the Author

Wantstats Research Team

Wantstats' research desk profiles Shiseido Co., Ltd. as part of our ongoing coverage of the Food & Beverages sector, drawing on public company data, filings, and market intelligence.

Powering the world's best teams.
From next-gen startups to established enterprises.

Google logo
Amazon logo
Microsoft logo
Intel logo
Neste logo
McKinsey & Company logo
Deloitte logo
Accenture logo
Oracle logo
PWC logo
EY logo
Honeywell logo

See our work in action

Start your data driven journey with us!

Book a Demo Now

What our clients say

Trusted by forward-thinking businesses
for data-driven intelligence

Noah Malgeri
Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.
Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.
Joseph Aguayo
Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.
Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.
Peter Groot Koerkamp
Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.
Younghwan Choi
Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.
Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.
Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!
Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.
Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.
Noah Malgeri
Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.
Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.
Joseph Aguayo
Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.
Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.
Peter Groot Koerkamp
Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.
Younghwan Choi
Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.
Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.
Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!
Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.
Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Shiseido Co., Ltd.

Starting from
$4,950