Swrve Overview
Company Headquarter: US
Founded: 2011
Workforce: ~50
Company Overview: Swrve is a cross-platform customer interaction engine provider for enterprises. The company offers solutions for acquiring and onboarding new customers and engaging, retaining, and helping customers grow. The mobile marketing automation platform offered by the company supports A/B testing, push notifications, email, in-app messages, and mobile analytics. Furthermore, the platform analyses retention, conversion, attribution, and monetization of customer engagement. The company also offers support services and consulting services such as QuickStart, SmartStart Onboarding, managed services, and strategic services to its clients. Virgin Group, Microsoft Corporation, the Emirates Group, and Telefónica SA are some of the companies catered to by Swrve. The company serves the gaming, marketplace and e-commerce, telecom and operators, media and publishing, and airlines and travel industries. The company has offices in Dublin, Ireland, and London, UK.
Strategy
Swrve focuses on product development, partnership, and expansion. With its skilled expertise, the company continuously develops products and integrates the latest technologies such as artificial intelligence and deep learning. This enables Swrve to offer a variety of features to retain its existing customer base and attract new clients. The company also focuses on partnerships to ensure the easy integration of its products with existing technologies. To this end, Swrve has partnered with technology vendors and systems integrators such as Salesforce.com Inc., AppsFlyer’s, Tableau Software, Accenture, Deloitte, Merkle Inc., and Kochava to enhance customer interaction, offer easy integration, and ensure seamless working of the application. The company also aims at increasing its regional presence in Asia-Pacific to meet the strong technology demand in the region and increase its support to the existing customer base.
