Thai Union Group Pcl Overview
Company Headquarters: Thailand
Founded: 1977
Workforce: ~10,000
Company Working: Thai Union Group Public Company Limited is a Thailand-based company, which is engaged in the manufacturing and sale of frozen, chilled, and canned seafood. The Company operates through three segments: Ambient seafood, Frozen and chilled seafood and related businesses, and Pet food, value-added and other businesses. The Company conduct business in Thailand and overseas. The Company's subsidiaries are engaged in packaging, printing, pet food, and food supplemental businesses. Its overseas subsidiaries principally operate the businesses, such as its subsidiaries in the United States distribute lobster and other seafood products and import shrimp and other frozen seafood products for sales to restaurant chains, retailers, and wholesalers. Its subsidiaries in Europe manufacture and distribute ambient and chilled seafood products to countries in Europe, the United States, and Australia. Its subsidiaries in Asia manufacture and distribute seafood in Vietnam and China.
Strategy
Thai Union Group PCL has a vertically integrated business model that allows it to control the entire value chain, from fishing and processing to distribution and marketing. By doing so, the company can ensure the quality and safety of its products, as well as manage its costs more effectively. While canned tuna remains a core product for Thai Union Group PCL, the company has diversified its product portfolio to reduce its dependence on canned tuna. For example, the company has expanded into other seafood categories such as shrimp, salmon, and sardines, as well as non-seafood products like pet food. Thai Union Group PCL has made a commitment to sustainability, including responsible fishing practices, reduction of bycatch, and improvement of labor conditions in the fishing industry. The company has set targets for sustainable tuna sourcing, including 100% sustainably sourced tuna by 2025. By focusing on sustainability, Thai Union Group PCL can meet the growing demand for environmentally responsible products and enhance its brand reputation. Thai Union Group PCL has invested in product innovation, including new flavors, packaging, and formats, to maintain its position in the competitive canned tuna market. For example, the company has launched tuna products in pouches, which are more convenient and portable than traditional cans.
