The Odwalla, Inc. Overview
The Odwalla, Inc. specializes in the premium juice category. Its products include smoothies, protein shakes, juices, quenchers, and bars. Odwalla markets its products through a network of retailers in the United States and Canada. Odwalla Inc (Odwalla), a subsidiary of The Coca-Cola Company. Odwalla offers its products in different flavours such as banana, berry, blueberry, chocolate, cinnamon, citrus, mango, nutty, pomegranate, strawberry, vanilla, greens and pumpkins. It serves products through retailers.
Strategy
The company sees its key strategy as investing in research and product development. Company believes in strengthening its presence across the geographies. Also, improvements in operational efficiency and general cost awareness have been important levers to meet up consumer demands.



