The Toro Company Overview
Company Headquarters: Minnesota, US
Founded: 1935
Workforce: ~6,853
Company Working: The Toro Company designs, manufactures, and sells turf irrigation systems, lighting products, snow and ice management products, turf maintenance equipment, rental and specialty construction equipment, landscaping equipment and lighting products, and rental and specialty construction equipment. It offers its products under two business segments: professional and residential. The professional segment offers sports fields and grounds maintenance equipment, golf course mowing and maintenance equipment, landscape contractor mowing equipment, and landscape creation and renovation equipment.
The company’s products are advertised and sold all over the world through a vast network of distributors, dealers, mass retailers, hardware retailers, and home centers, as well as online (direct to end-users). It offers its products and services under its Toro, Exmark, BOSS, Irritrol, Hayter, Pope, PERROT, Unique Lighting Systems, and Lawn-Boy trademarks, most of which are registered in the US and/or in the countries outside the US where the company markets its products. The Toro Company has manufacturing facilities located in the US, Mexico, Australia, the United Kingdom, Italy, Romania, Germany, Poland, and China.
Strategy
The Toro Company focuses on improving asset utilization with a focus on reducing the amount of working capital invested in the supply chain for adjusting production plans and maintaining or improving order replenishment and service rates. It strategizes to expand its international business in the years to come by expanding, improving, and leveraging their global customer relationships. It is planning to market and sell its products through multiple channels, including television, radio, print, direct mail, email, digital and online media, and social media.
