Wells Enterprises, Inc. Overview
Company Headquarters: Iowa, US
Founded: 1913
Workforce: ~2,500
Company Working: Wells Enterprises, Inc. is a family-owned privately held ice cream processor. It produces more than 900 ice cream and frozen novelties treats. The company produces Blue Bunny ice cream, frozen novelties, and specialty frozen desserts along with the Bomb Pop brand. Its products are distributed across the US. The products are sold through grocery, convenience, and club stores, on mobile vending trucks, and in foodservice settings such as educational institutions, hospitals, and restaurants.
Strategy
Wells Enterprises, Inc. is focused on continuous new product development. The company primarily focuses on acquisition, which is identified to be the company's key strategy. The company is actively involved in acquiring players in the ice-cream market to strengthen its business portfolio and expand its regional presence. A wide range of offerings in the ice-cream segment is one of the primary reasons for its market growth.



