Accell Group Overview
Company Headquarters: Heerenveen, The Netherlands
Founded: 1983
Workforce: ~3500
Company Working: Accell Group is one of the leading manufacturers of bicycles and fitness equipment for home and commercial applications. The company actively manufactures, designs, develops, markets, and trades its products and accessories to fitness enthusiasts. Accell Group markets its products in several European nations such as Germany and the Netherlands among other nations. The company is in the leading position in the European e-bikes market, and in the second position in accessories, and cycle parts. The company still uses its entrepreneurial spirit, to uphold the momentum of the market. Accell Group also pushes itself to produce cutting-edge, and high-quality products with high performance that is mainly driven by the continuous exchange of craftsmanship and expertise. The company has also several established brands that operate in the market. The company has a presence in approximately 15 nations across the globe.
Tunturi New Fitness B.V. is one of the subsidiaries and brands (Tunuri) of Accell Group and is a pioneer in fitness equipment. Tunuri was established in 1922, and it revolutionized the global fitness industry, by launching the first exercise bike ergometer for home application, in 1969 across the globe. The company is functional as a fitness equipment manufacturer and offers various equipment such as rowers, minibikes, gym balls, sprinter bikes, aero bikes, treadmills, handgrips, and mats. Tunturi also offers various equipment for training in strength, weight bench pressing, cardio, core training, running, and many more. The company has been operating for the past 100 years. Tunuri has also introduced its newer Tunturi Training app, a pocket-sized personal fitness trainer. The training app introduced by the company has a collection of ready-made workouts, more than 5,000 exercises, virtual group lessons along with the individual workouts, and a lively community for providing recommendations and feedback.
Strategy
Accell Group is continuously focusing on the innovation of its product portfolio with sustainable offerings. The company is also looking to the adaptation of cutting-edge technologies, high-quality raw materials, new models for business, and new processes for production. The company is also focusing on the development of a healthy work environment for its employees and also works on the creation of a stronger supply and distribution network across the globe. The key approach of the Accell Group is 'Lead global. Win Local” mainly consists of six strategic pillars that are consumer-centric omnichannel, and lead globally. Accell Group keeps updating the designs and approaches for sales and marketing to gain momentum in the market. The company has a major market for its fitness equipment in the US, Canada, and the European Union. The fitness equipment offered by the company is treadmills, cross trainers, steppers, halters for indoor, and spinners for home as well as commercial fitness. The company delivers its products via specialized distributors, and retail trade under several brand names.
