ACPS Automotive GmbH

ACPS Automotive GmbH Overview

Company Headquarters: Germany

Founded: 1955

Workforce: ~2,000

Company Working: ACPS Automotive GmbH, previously known as Bosal Automotive Carrier and Protection Systems GmbH, is a pioneering leader in the business of providing tow bars for SUVs, passenger cars, and vans. It also offers a vast range of products for trailer and carrier systems under its ORIS brand. Its products have several applications in the automotive industry. Its product portfolio includes roof racks, frames, tow bars, bicycle racks, and hitches. Moreover, the company has more than 140 patents for its products in the global market. It offers its products for automobile manufacturing companies in the original equipment sector and end users in the aftermarket.

Currently, ACPS Automotive GmbH has offices in 10 locations across the Americas and Europe. It has a presence in several countries across the globe, including the US, Hungary, Russia, Spain, and Mexico.

Strategy

ACPS Automotive GmbH strategizes to strengthen its market position through partnerships and investments. The company focuses on product innovation and investment in R&D to offer customers advanced products. Moreover, the company also focuses on providing the best-in-class experience to its customers and partners. It aims to enhance its sales and marketing channels to offer its clients a tailored customer-care experience.

Company Snapshot

2,000

Employees

1955

Founded

Germany

Headquarters

SWOT Analysis

Strengths

Strong market presence in North America and Europe
High brand value
Diverse product portfolio

Weaknesses

Limited global presence

Opportunities

Scope for strategic mergers, acquisitions, and joint ventures in Asia-Pacific and the Middle East & Africa
Partnerships and joint ventures in developing countries

Threats

Rapid technological advancements by competitors
Intense rivalry

Product Offering

ACPS Automotive GmbH
- Swelling Towbars
- Detachable Towbars
- Towbars

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