Addcon GmbH

Addcon GmbH Overview

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Strategy

Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0in; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Roboto Condensed"; mso-ascii-font-family:"Roboto Condensed"; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:"Roboto Condensed"; mso-hansi-theme-font:minor-latin;} Addcon is focused on product innovation to satisfy the changing demands of the market. The company is keen on various strategies such as partnerships and acquisitions to expand its business activities in different regions. For example, the products of the company are marketed by The V H Group in India. It is focused on offering products with varied features to cater to each customer segment of the market. This is evident from the company’s offering of homofermentative, heterofermentative, and duo bio silage additives.

SWOT Analysis

Strengths

Multiple manufacturing units with large-scale production capacity
Wide geographic reach with presence in Europe, Asia, Africa, and the Americas
Multiple manufacturing units with large-scale production capacities
Wide geographic reach

Weaknesses

Limited business diversification

Opportunities

Product offering in customizable quantities
Expansion of industrial base in developing markets
Product offerings in customizable quantities

Threats

Competition from companies specializing in the production of chemical silage additives
High competition

Product Offering

Addcon GmbH
- Kofasil
- Feed Acidifiers

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