ADOBE SYSTEMS INC Overview
Company Headquarters: US
Founded: 1982
Workforce: ~17,973
Company Working: Adobe is globally recognized as a software company that is engaged in providing a range of products and services used by professionals, online merchants, application developers, and others. Adobe operates through three segments namely digital media, digital marketing, and print and publishing. The company sells and trades its products and services directly to enterprises through its sales channels and to end users through application stores. The digital marketing segment comprises digital advertising and marketing solutions and services. Adobe Systems Inc. develops and markets computer software and operates in digital media, digital marketing, and print and publishing segments. The company markets Adobe Connect, a virtual classroom solution through its publishing segment. Products and solutions offered by Adobe Systems are used by large-, small- and medium-sized businesses and end consumers for creating, managing, and delivering engaging content & experiences across personal computers, smartphones, tablets, and other devices. The products offered by the company are Photoshop, Creative Cloud, Lightroom, Illustrator, InDesign, Adobe XD, Animate, Dreamweaver, Lightroom Classic, and Story Plus among others. The company also provides marketing & analytical solutions such as content management, email marketing, personalization, analytics, advertising, and data management platform. Adobe Systems offers its solutions to media and entertainment, travel and hospitality, retail, telecommunications, high tech, government, and financial sectors. The company markets its products and services via websites, sales force, and field offices, distributor network, value-added resellers (VARs), independent software vendors, system integrators, retailers, software developers, and original equipment manufacturers. Adobe Systems operates in the Americas, Europe, Middle East and Africa (EMEA), and Asia-Pacific (APAC).
Strategy
Adobe focuses on two major segments—digital media and digital experience. The company invests heavily in research and development to offer a broad portfolio of products, services, and solutions in its reportable segments and maintain its position in the market. The research and development capabilities also help in product development with which provides customers with a robust data platform to gain insights and optimize digital experience with cloud solutions. The company also focuses on its cloud-based offerings which are licensed on a subscription basis to accelerate its long-term revenue growth.
The company believes in growing inorganically via acquisitions. For instance, the acquisition of Tube Mogul, a video advertising platform, in 2017 and Magento Commerce, a commerce platform provider, in 2018 helped Adobe create an end-to-end independent advertising and data management solution and strengthen its position in digital marketing and advertising technology.
