AEL Intelligent Blasting

AEL Intelligent Blasting Overview

Company Headquarters: South Africa

Founded: 1896

Workforce: ~5,000

Company Working: AEL Intelligent Blasting is one of the leading suppliers of explosives and initiating systems, across the globe. It offers the mining industry a full range of explosives for both underground and surface mining applications, including bulk explosives, packaged explosives, initiating systems, blasting accessories and delivery systems, to achieve optimal blasting processes and outcomes. The company has a strong strategically placed network of depots and manufacturing facilities, through which it provides a full series of explosives and services to the most remote customers in the African and International markets. Additionally, AEL Intelligent Blasting has a strong domestic presence in Africa and a distribution channel in South America and Asia-Pacific.

Strategy

AEL Intelligent Blasting strategizes to enhance its supply chain to match the technological revolution and rapid globalization. It aims to downsize its non-profitable businesses to maintain its profitability and revise its business portfolio. The company is concentrating on setting up a revised internal structure to facilitate the global supply of solutions that are developed for both, domestic and global markets.

Company Snapshot

5,000

Employees

1896

Founded

South Africa

Headquarters

SWOT Analysis

Strengths

Rich industry experience
Strong domestic sales and distribution network

Weaknesses

Dependence on domestic market
Difficulties in integrating acquisitions and joint ventures

Opportunities

Strategic partnerships and collaborations with global players to expand its reach
Scope for expansion in emerging nations in Asia-Pacific

Threats

Disruption in the supply of raw materials and components
Intense competition from unauthorized companies

Product Offering

AEL Intelligent Blasting
- Electric Initiators
- Electronic Initiators
- Non–Electric Initiators

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