AGRANA

AGRANA Overview

Company Headquarters: Austria

Founded: 1988

Workforce: ~ 9,000

Company Working: AGRANA Beteiligungs-AG (AGRANA) is a processor of agricultural raw materials. The company’s product portfolio comprises processed fruit, starch and starch sweeteners, sugar, animal feed, and bioethanol. It offers fruit ingredients for use in dairy, ice creams, bakery, and food service industries. The company’s starch products are used in food and non-food sector, construction chemicals, paper, textile, cosmetic, pharmaceutical, chemical and petroleum industries. It sells starch sweeteners and sugar to downstream industries such as, sweets, non-alcoholic beverages, and pharmaceuticals. AGRANA is a leading producer of organic starches manufactured from corn, wheat, and potatoes. The company has geographical presence in Africa, the Americas, Asia-Pacific and Europe. AGRANA is headquartered in Vienna, Austria. The Agrana Group is a food company based in Vienna that produces sugar, starch, fruit preparation, juice concentrate and ethanol fuel. Agrana is mainly supplying to international food industry, with some minor end customer business. A known brand is Wiener Zucker. Agrana runs around 50 facilities with major production bases in Australia, Austria, Argentina, Brasil, China, France, Germany, Hungary, Korea, Morocco, Mexico, Poland, Romania, South Africa, Ukraine, United States. In 2021, Agrana ranked 6th in the modified starch category of FoodTalks' Global Food Thickener Companies list.

Strategy

AGRANA is committed to investing in research and development to create new and innovative products that meet changing customer demands and market trends. The company is always looking for new ways to use its raw materials and to develop products with higher functionality and better nutritional properties. The company places a high priority on meeting the needs of its customers, from developing customized products to providing excellent customer service. The company works closely with its customers to understand their needs and to develop products that meet their specific requirements.

Company Snapshot

$2,782.41M

Revenue

9,000

Employees

1988

Founded

Austria

Headquarters

SWOT Analysis

Strengths

Global Presence
Strong Brand Reputation
Diversified Portfolio

Weaknesses

Heavy Reliance On Fruit, Sugar, And Starch As Raw Materials
Environmental Concerns

Opportunities

Growing Demand for Sustainable Products
Mergers and Acquisitions

Threats

Intense competition
Economic instability
Pandemic-related disruptions

Financial Performance

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